There has been a massive change in the music industry. In a way children and young people see this as a money making venture. Some are inspired by the artist and their music and it can have a negative impact on others, which can lead to antisocial behaviour. Artist in the past music videos were more refine in the sense that whole families could sit and watched this together without fear of nudities. Now a days videos are more proned to be shown with scantily cladded people (i.e.
Kimbaly Franzer Kuddler Fine Foods MKT 421 February 1, 2012 Introduction Through a variety of sales and marketing strategies, Kudler Fine Foods plans to increase customer loyalty and profitability. The customer focused programs, frequent shopper program, direct mailing program, cost cutting initiatives and customer relationship management tactics are designed to achieve quality results (Kudler Fine Foods). Making sure the company is improving the customer’s value chain while instilling loyalty is hoped to increase higher margins in product sales the next step for this company. There are many ways that Kudler can increase profits and provide the customers the needs and wants. Some ways to do that is the catering side of the company,
The mass media aims and is successful in getting a brand in front of a child’s face 24-7, whether it be through brand licensing, product placement, viral marketing internet, videogames or many other ways. The film discusses the mentality of “cradle to grave brand loyalty” – they are essentially owning children for life. The marketers hold the strings and these influential children are just puppets in which they exploit and tap into their emotions and intuitions in order to establish an emotional connection to the product they are selling in order to make money. They do this in a number of ways which are pretty deceptive, such as product placement that subliminally plants messages in kids brain without them paying attention. The reality is that there are no media boundaries for these children – they face marketing and advertising everywhere, and even in their schools!
This method of service offered by DDB as it consists of them matching demographics of a product with demographics of a medium. However as mentioned before it will involve different types of media such as; TV, radio, magazines etc. Media buying has been achieved by DDB as they provided posters, advertisement on the TV as they have to pay a free in order for the product to be shown of the different types of media. As DDB would have to design product to meet the needs of the customers as they would have to compete against other agencies that Marmite is ‘Loved’ more than its competitor, which is Vegemite. Posters around and within supermarkets would increase awareness to customers about the campaign.
These options are going public through an IPO (or initial public offering), acquiring another company in the same industry, or merging with another company. In order to determine this strategy this group must examine where Kudler Fine Foods stands on its own and which will benefit them the most. With the desire to expand, choosing to go IPO is desirable as it would raise capital to allow KFF to grow. This capital could be used for development, working capital, or to pay off debts. It would also increase the awareness of the company beyond the three locations which could exponentially expand the demand for the products and services of KFF, leading to online sales and more brick and mortar locations.
This could lead to the customers sharing their experience to their family and friends which means the reputation of the company grows which automatically increases the profits. Organisations should collect information from customers in order to know what they want and tailor everything in respect to pleasing the customers. This upsurges the satisfaction in the customers which overall effects everyone, customers and the organisation. Some of the methods of collecting data by retailers are as follows: • Marketing research – This can develop new retail services and assessment
CONCLUSION In conclusion I think that the aims of McDonald will be met successfully as the information provided by the departments stated above were suitable to make strategic decisions regarding the aims and goals of McDonald. Therefore these aims will be met successfully as the awareness of McDonald is huge, so for example, when advertising on TV, will attract a wide range of customers this will help to increase sales, which is one the organisation’s
In “Kid Kustomers” a selection from Eric Schlosser’s best-selling book, Fast Food Nation, he explains the increase in children’s advertising and states that advertising aimed at small children attempts “to increase not just current, but also future, consumption.” Throughout this text Schlosser gives many examples of how children’s advertising is effective and why it began. The reasoning behind this new increase in advertising aimed at children is because all of the companies noticed the potential amount of profit they could make off of this change. Adding children to their advertising aim was supported by companies because they want to create lifelong relationships with their customers, put pressure on future consumption of their product early,
Such exposure to illicit material such as porn has negative effects on the sexual development of children and young adults. Exposure to pornographic material has profound effects on the sexual attitudes and behaviors of its young audience. Viewing material such as pornography during the developmental stages of adolescence is damaging with regards to sexual development along with the attitudinal aspects of sexual activity, healthy relationships with the opposite sex and affecting normal every day functions through its addictive qualities and its ability to desensitize its viewers. Such easily accessible content such as pornographic material its unfortunately finding its way into homes across the nation. Children of all ages are being exposed to illicit material whether it’s a wanted or unwanted exposure.
The constant exposure of a sexually oriented society has caused many teens to become parents at an early age. The results of this have caused a major breakdown in one of the strongest structural units, which is the family. Families all over the United States are confronted with issues of teen pregnancy and adolescent sexuality. It is unfortunate that the television and music industries provide avenues for the exploitation of sexually contented materials. What society intended as vehicles for entertainment and bringing families together, has proven to be harmful to the minds of adolescents.