Is Marketing To Children Ethical?

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Definitions Marketing can be defined as a process in which a business promotes and advertises products and services to interested consumers (Daniel Chandler & Rod Munday 2011). It can also be creating and growing customer interest in a way that will satisfy the needs and wants of the individual person and consumers (Daniel Chandler & Rod Munday 2011). It is also a process of making the product attractive and enticing, luring people into thinking they need to have the product being marketed to the point where the consumer will want to purchase the product. For example children will always want McDonald’s as the toy is advertised and made to look fun (Charles Doyle 2011). The word child or children can be defined as an age-dependent person who is still a minor and is not yet at the age of maturity (Trischa Mann 2011). A child is a young person with no legal responsibilities who still needs the care and protection of an adult (Trischa Mann 2011).Ethical marketing is putting into action decisions that conform to moral standards and to communicate these to the necessary audience (Charles Doyle 2011). To be ethical is to have moral principles and to know what is right from wrong (Charles Doyle 2011). Summary of affirmative argument. There are many different types of marketing, from television and internet to newspapers and magazines. This combined advertising onslaught impacts on children as never before (S Kline 2010, p247). Marketers have recognised the worthwhile economic potential for children’s marketing (E Moore 2004, p162). Often marketing is aimed at children as their minds are susceptible to many influences when they are young. This can be a harmful and manipulative way to attract vulnerable children. In the past child-intended marketing would concentrate on lollies and toys, it now includes more expensive items such as computer products, cars
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