Irobot Essay

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© HULT INTERNATIONAL BUSINESS SCHOOL | CASE STUDY: IROBOT - “WHERE TO WIN” AND “HOW TO PLAY” 1 Hult Strategic Growth Challenge: iRobot – “Where to Win” & “How to Play” in the increasingly crowded robotics space Competition Details Judge: Ronald Jonash Professor of Strategy and Innovation, Hult International Business School Case Study: iRobot - “Where to Win” and “How to Play” in the increasingly crowded robotics space Developed by Professor Ronald Jonash and Bert Fickel for the purpose of classroom discussion and analysis at Hult International Business School. ©2014 What would you do? You are the head of strategy at iRobot, and have been asked for your recommendations and rationale on “Where to Play” and “How to Win” over the next two years. 1. Where should iRobot best put its development resources and focus? 2. Where is iRobot’s marketing budget best spent? 3. How can iRobot best win given its strengths and weaknesses? 4. What are the key factors and competencies that are liable to drive success and gain a sustainable competitive advantage? Read the complete case study on pages 1 - 2. Rules Entries must be submitted in PowerPoint format 10 slide maximum including 1-2 page executive summary (not including title page) Presentation should be professional and “boardroom ready” Awards* 1st Place - 40% scholarship towards tuition 2nd Place - 25% scholarship towards tuition 3rd Place - 15% scholarship towards tuition How to submit Apply for our intake 2014 Submit your proposal © HULT INTERNATIONAL BUSINESS SCHOOL | CASE STUDY: IROBOT - “WHERE TO WIN” AND “HOW TO PLAY” 2 Case Study iRobot - “Where to Win” and “How to Play” in the increasingly crowded robotics space Case Challenge: You are the head of strategy at iRobot, and have been asked for your recommendations and rationale on “Where to Play” and “How to Win” over the next two years.

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