all major players in the field. An upgrade on the Walkman Cassette and CD player, this new type of audio equipment has the ability to hold numerous amounts of songs with no physical disc or tapes (that previous devices had relied on), which meant the MP3, with increasing popularity, was fast becoming a must-have accessory (Mintel 2005). However, with little differentiation or innovation within the marketplace, many companies were competing fiercely over small pieces of market share. With the introduction of the Apple ‘iPod’, this all changed. Apple were infact one of the slowest to react to the “application of the millennium” (Linzmayer 2004, p300).
A “brand dependence” index revealed at CES last week suggests that more people are dependent on the Samsung brand than any other in consumer electronics. The index is the brainchild of UTA Brand Studio, a brand advisory firm. The inaugural quarterly Brand Dependence™ index, focused on technology and consumer electronics, reveals that Microsoft and Samsung topped the list of technology brands that consumers say they can’t live without and relate more to themselves. In fact Samsung, marginally, beat out Microsoft. The methodology probes feelings about a brand, notably how integral a brand is to a person’s life and how often and naturally a brand comes to mind.
We have chosen Apple and Samsung as the subjects of our team project. We have chosen these two companies because they are the two most formidable competitors in the tech industry today; in the smartphone market alone they share the majority of all the sales globally. It is a true story of David and Goliath, as big as apple may be; it is dwarfed in comparison to the magnitude of Samsung. Apple Inc. was created by Steve Jobs and Steve Wozniak back in April of 1976; at the time both were college drop outs and were in their early 20’s. Apple Inc. started working to produce and market personal computers for everyday use.
This merger has several different interest groups waiting for results. They include current consumers of both AT&T and T-Mobile, other cell phone providers such as Sprint, Verizon and Cricket, the Department of Justice and the Federal Communications Commission. A main concern of this merger is that of competition. If this deal goes through, it would leave just three major cell phone companies in the country: AT&T, Verizon and Sprint Nextel. This deal would ultimately make AT&T the largest cell phone service provider.
Case: The Challenge for Microsoft’s New Zune 1. Background Information Zune, Microsoft’s newest Mobile and Entertainment device as of 2009, struggles to get a hold on the personal-device market. Zune is always forced to struggle against competitors such as Apple and Apple’s innovative designs like the iPod, iPhone, Touch and Genius playlist. 1.1 People / Key Players Program Developers Purchasing Households 1.2 Chronology of Key Relevant Events Zune exploits links to its Mobile and Entertainment devices group the Xbox, which creates a bond with 30 million households. Zune HD with 16-GB was undercut by Apple’s Touch with 16-GB by $30.
Why apple became successful. Name: University: Tutor: Course: Date: The other day I notice my wife was on her IPad, my daughter was on her macbook pro, my son was on his IPhone and my dog was barking at the iPod. As a marketing consultant I find this fascinating and would like to share you what I believe are the secrets of Apple's success. Currently apple has a 75% profit share in all Smartphone sales and 85% profit share in all tablet sales, you will agree with me that apple products are everywhere and vary from PC products to non PC products such as the mobile phones. Apple products are a part of our daily lives, many people have written books, articles, given talks on the reason why apple has been very successful in business.
Samsung recorded $16 billion dollars. In 2004, Samsung Electronics made a milestone in its history; Net income of $10.3 billion dollars. What makes Samsung Electronics so successful in a short period? Samsung Electronics leads the global market with the mission, “Priority to human resources”, “Economics contribution to the nation and the world.” Samsung has inspired sound crisis awareness to its employees and has taken bold steps toward high quality of products and services with “New management for change and growth of Samsung”. After a rigorous investigation, we conclude that Samsung Electronics’ success as a global company is based on its global strategy, strong leadership, and efficient and innovative organization.
From 1980s onward, Samsung as a whole began to primarily focus on electronics, including TV sets, tape recorders, personal computers, memory chips, and application processors, and began its penetration of the North American market. （Production ）The gradual development of Samsung shows us that Samsung is focusing on hardware producing. And I think for every brand that focuses on providing goods of the highest quality is often very active in marketing propaganda and has high sales and administrative expenses, which means its operating margin will be low. Currently, Samsung Electronics is primarily growing due to its mobile products successes. From 2007 to 2012, the telecommunication and mobile communication division, which includes handsets, accounted for over 50% of the company’s revenue.
At the touch of a finger, you can make a call, check your email, participate in a conference, fax a document, or even pay for an invoice. With the smartphone industry being worth an estimated $376.6 annually, it is no wonder any company with a technology department is trying to make its way into the market (Bidness, 2014). Two companies that have dominated the smartphone market since its inception are Apple Inc. and Samsung Co. Ltd.. According to a 2014 report by Canaccord Genuity, a global wealth management firm, Samsung and Apple take 106% of the smart phone’s industry’s profits (Yarow, 2014). The reason they are able to take more than 100% of the profit is because everyone else in the industry is losing money.
Samsung has its working principles which are very clear to each and every member of Samsung team. COMPUTER TABLET MARKET Computer tablet is a big worldwide revolution in computer industry. Tablet has changed traditional PC market. This industry tremendously grew within 2-3 years since when apple launched its first i-pad in 2010.The tablet PC is the third generation of computers. A tablet PC is