The two controlling companies in the smartphone industry are Apple, with its iOS phones, and Android. According to The Verge, 99.6% of every person on the planet with a smartphone has either of the two operating systems. People use smartphones almost every day, for tasks like texting, e-mail, social media, games, work...the list goes on; but with so many iPhones and Android phones out there, it’s hard to decide exactly which phone is the one. Fear not, however, because there is an obvious answer to this question. Phones with Android are better than phones with iOS because they are customizable, open-source, and physically more capable, and more people should have these types of phones.
Strong Marketing Efforts One of the greatest strength of Apple is its impactful marketing efforts which produced a potent concoction of a strong global brand and celebrated products. Brand Marketing Apple is one of the most established and reputable IT brands globally. Its popular multi-million dollar marketing campaigns included successful “Think Different” ads and catchy slogans such as “It just works”, which positioned the firm as a chic alternative to its competitors. Apple also promoted its computers as the “world’s greenest lineup of notebooks” that are recyclable and energy-efficient. In 2007, the U.S. Environmental Protection Agency ranked Apple’s notebooks as the “most environmentally friendly portable computers”.
Such as: A5 dual-core chip which is twice faster than the old one, 8.0 megapixel camera that can record a 1080p HD video and take incredible high quality photos for a mobile phone, iOS 5 with over 200 new features, ICloud which will sync data automatically through Wi-Fi to your other iOS devices or Mac and finally, the phone digital assistant - Siri. * With a simple but truly beautiful design, the ‘easy to use’ i-Operating System (iOS), the high quality of products and professional marketing skills, Apple succeed in making iPhone 4S to become one of the most popular smartphone all over the world. * By releasing new iPhone 4S, apple has introduced a lot of new features and differentiations from other competitors in the marketplace such
- STANDARD 6.5" TOUCHSCREEN, EVEN ON BASE MODEL. - HOLDEN IQ, WHILE QUITE AS GOOD AS SYNC, IS VERY EASY TO USE, ESPECIALLY FOR REPROGRAMMING RADIO STATIONS. - HOLDEN IQ FEATURES USB INPUT! - GREAT LINEAR ACCELERATION FROM STANDARD 140 HP V-6. - INTERIOR SO MUCH BETTER THAN LAST GENERATION, AND CLASS COMPETITIVE.
(Apple Inc. 2013) 1. While most PCs can only run Windows Applications, Mac computers can run various Apple and Windows applications. 2. Because of the dual application possibility of Macs more college students are choosing Macs. B. PC’s can run only on Windows applications.
Apple has continued to evolve with the changes in technology. Their innovative ideas are able to keep the global markets needs fulfilled. Even though Apples core product is their computer, they enter into new markets and out-beat their competitors. The entry into the personal media player industry then followed by smartphone and tablet market show that Apple has an evolving strategy that will keep the company strong. Their strategy has led them to become the market leader in some of these industries.
(Samsung Galaxy Tab, Toshiba Thrive, HP TouchPad, BlackBerry Playbook--the list goes on.) Competitors must find a sweet spot in price to sell the tablet, possibly in the $300 to $399 range, and make up for any deficiencies through services. That's the only way tablet makers can hope to become second place to Apple. And as both Epps and Chowdhry remind me, second place--behind Apple--isn't even all that impressive. "If you think selling 200,000 or 300,000 over the span of two months or so is good, well then you are probably right," Chowdhry says.
It is a also important to note that strategy of launching iPod and other subsequent new products were very much in synchronization with the ‘Digital Hub’ strategy. Analyzing the industrial environment based on Porter’s 5 force model we get: 1. Intensity of Rivalry: Apple faced competition from other iPod players such as Zune (Microsoft), San Disk, Creative and Samsung. However despite these companies having more or less the same hardware had less than 10% of the market share because of the launch of iTunes. Within the industry the intensity of rivalry was high though Apple was vey ahead of it competitors even when it was charging a premium price which was $50 to $100 higher than the ASP of other iPods.
Changes Sprint/Nextel are making for prior poor management decisions iv. Sprint/Nextel drop opportunity to be more successful d. Successful Companies i. AT&T / Cingular is the largest wireless carrier in the U.S. and will further succeed because of the iPhone’s popularity ii. Nokia expects its devices market to grow further leading to further profits iii. Verizon and T-Mobile succeed because of Sprint/Nextel’s struggles iv. T-Mobile will continue to be successful because of work with Apple over seas III.
iPad mini and Samsung Galaxy tab, two products that play a major role in today’s markets. Both products are daunting, mobile, and extremely beneficial; but which one is better? Firstly we’re going to start with the battery. The iPad mini runs with a built-in 16.3 watt-hour battery, which delivers up to 10 hours of non-stop battery power when WIFI browsing, watching videos, or listening to music. On the other hand the galaxy tab runs a gigantic battery that promises to last up to 40 hours of talk time.