An Investigation into the Economic Role of College Students on Domestic Tourism in China Essay

3182 WordsOct 13, 200813 Pages
An Investigation into the Economic Role of College Students on Domestic Tourism in China Module Title: GDC3 Graduate Diploma Project Tutor’s name: Paul Murphy Student Number: 0706327 Student name: Chen Liangyu Word Count: 3092 Date: April 2008 Contents Abstract………………………………………………………………….3 Introduction……………………………………………………………..4 Literature review………………………………………………………..6 Methodology……………………………………………………………..8 Findings………………………………………………………………...10 Conclusion and Recommendation…………………………………….13 References………………………………………………………………15 Appendix……………………………………………………………….16 An Investigation into the Economic Role of College Students On Domestic Tourism in China Abstract As a special consumer group in the Chinese tourist market, college students draw attention increasingly due to their huge economic potential. However, this area is seldom researched. In order to explore the attitudes and views of college students to domestic tourism and also to find some limitations and suggestions of Chinese domestic market, this research takes students in Glasgow International College as a sample to identify the role that college students play in domestic tourism. The results show that there is considerable potential in terms of Chinese domestic tourists’ expenditures along with students’ improved economic situation. Introduction Rapid economic growth in the People’s Republic of China has produced a prosperous tourist market. It is estimated that by the year 2020, China will become the world’s favorite tourist destination (Wang, 2004). The economic significance of international tourism in China is widely recognized but what is less known is the role and extent of domestic tourism which is rapidly growing. The WTO has defined a ‘domestic tourist’ as: Any

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