Introduction to Modern Mtv Essay

346 WordsOct 24, 20122 Pages
INTRODUCTION MTV, originally an initialism of Music Television, is an American cable television channel based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs. Today, MTV primarily broadcasts a variety of reality and scripted television programs targeted atadolescents and young adults. MTV has spawned numerous sister channels in the U.S. and affiliated channels internationally, some of which have gone independent. MTV's influence on its audience, including issues related to censorship and social activism, has been a subject of debate for years. MTV's earliest format was modeled after AOR (album-oriented rock) radio; MTV would transition to mimic a full top 40 station in 1984. Fresh-faced young men and women were hired to host the channel's programming and to introduce music videos that were being played. The term VJ (video jockey) was coined, which was a play on the initialism DJ (disc jockey). Many VJs eventually became celebrities in their own right. The original five MTV VJs in 1981 were Nina Blackwood, Mark Goodman, Alan Hunter, J.J. Jackson and Martha Quinn. The VJs would record "intro" and "outro" segments to music videos, along with music news, interviews, concert dates and promotions. These segments would appear to air "live" and debut across the MTV program schedule 24 hours a day, 7 days a week, though the segments themselves were pre-taped within a regular work week at MTV's studios. There are three-types of Music Videos: NARRATIVE-BASED VIDEO, PERFORMANCE- BASED VIDEO, CONCEPT-BASED VIDEO. Narrative based Video is a video consisting mainly of a storyline relating to the lyrics and genre of the song. This is a good technique to use for engaging the audience.This type of video is often used for songs that feature in films, with scenes from the film cut

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