Basic Business Objectives • Profitability - Making a profit is the main objective for most businesses • Customer base – A business aims to increase the amount of customers it has in order to increase profit. • Public profile – Businesses need to have a high public profile to get new customers. • Sustainability – Economic survival is very important to businesses and they must plan ahead to ensure this. • Staff training – Businesses must keep all their staff adequately trained for the job they are doing. • Customer Service – Businesses should aim to have good customer services because it is important to keep customers happy.
End Vision First, I think that implementing a good management plan by the upper level management is very important for KFF’s to succeed as a company. Having a replacement inventory coordinator who purchases the best possible products for all three stores, Also, having a person who controls the accounts payable, receivables, and finances that coordinate all vendors get paid on time will allow Kathy Kudler to focus more on duties that need more attention. For instance, implement a better website for the business will give better benefits to customer, therefore, sells will increase. The company needs to understand the difference between having a website and having an effective website. The website that is in place in KFF only displays the goods and services.
• Upper Middle Class to Upper Class is the general income target market. For these are the people who have the extra money to spend on personal fitness and personal trainers. 2.2 Strategies Our marketing strategies include the following: • Constant internet support and blogging • Email advertising to current members and potential leads • Free park exercises to grow community awareness and new customers • Sponsorship of local athletes and students in sporting events • Joining the Chamber of Commerce, Rotary Club and other local groups • Participation in fitness and charity events 2.3 Pricing Our prices will be similar to that of local gyms, however because our company will offer and provide one-on-one personal training our rate will be higher. Although the prices may be higher, our ability to give the customer a customizable workout plans greatly benefits and outweighs the slightly higher prices. Our prices will be as followed: • A low $25 initiation
It is important for Ross stores to have this name brands at this discounted price to appeal to the trend and create more opportunities for the company. Although there are substitute merchandise out there, today’s society still want that brand name at the best affordable price. 4. Technological: Invest in new information systems and technology to provide a platform for growth over the next several years. Their growth in technology is important in the growth of their platform; today’s society is fast paced when it comes to technology.
Most of the time the prices are higher than the rest of the other companies for product, but Zappos offers their customers a different experience. Zappos is able to maximize profits in this market because this company figured out how to dominate with their morals they have created. Zappos focused on how to provide wowing services to online customers. This is a company that knows they have to constantly change and embrace it. Zappos owners wanted his company to be fun and weird, making sure to stay adventurous with an open mind.
It can also help us to win over new customers or even create customer loyalty from current customers. We currently have sufficient marketing strategies to increase loyalty and profitability of consumers. However, the organization can create more strategies to have long lasting success. According to "How to Develop Marketing Strategy" (2013), “A carefully planned marketing strategy provides continuous benefits to a company”
They are accomplishing this by offering album production, merchandise sales, running artists’ website and music video production. Live Nation’s offering will be a single point of sale for artists to provide entertainment value to artists’ fan base. This goes along with Live Nation’s mission of maximizing the live concert experience to its customers. 2. The SWOT analysis will be useful to Mr.Michael Rapino, the CEO of Live Nation, in creating strategies for a sustaining business model.
Combining a demographic base units with a geographical one reduce our target market and allows us to put our emphasis in very specific segments. This has the advantage to allow us to put in the market a product that to have answers to consumer needs and wants. Choosing the aged people as one our focus target will enable us to reach a group with a strong economic power and help them gain independency and be more autonomous. This group is growing each year and could give to our product a brighter future. The U.S. economy is in a growth path and the many people are overwhelmed by their work, choosing this group of people allows us to benefit of their buying power and also to give the opportunity to spend their precious time with their love ones.
Persuading is our main purpose in our advertisements, like before the commercial ends we can throw in something that would want them asking for more or offering them a free gift if they come to our college. Just placing the advertisements in the right radio station is thing only thing left to complete our goal. Some stations that would be great are hot 97, or z100, just stations that appeal to the teens. All in all I believe that this would better satisfy the goal of attracting more students to come to our
It is also important for these advertisers to know who their audience is and who they want to appeal to. Knowing the audience they want helps the creators make the commercials even better. The better the commercials are, is what makes the super bowl popular and the reason most people tune in to watch this event. The M&M commercial was effective by appealing to the younger generation and their stereotypes. The commercial that stood out to me the most this year was the M&M commercial.