Internet Technology Essay

2935 WordsMay 19, 201412 Pages
Internet Technology, Marketing, and Security Contemporary Business BUS 508 May 22, 2012 Describe and evaluate a major corporation’s Website in these four areas: (1) product information, (2) corporation’s contact information, (3) customization of products for customers, and (4) customer information at purchase. Sony Corporation is a major consumer electronics company headquartered in Japan, which is comprised of several business units specializing in financial services, music production, and motion pictures. This large international conglomerate is divided into these distinct subsidiaries: Sony Electronics, Sony Music Entertainment, Sony Pictures, Sony Financial, Sony Computer, and Sony Mobil Communications. These business entities are all part of the Sony Group, which is led by the parent company Sony Corporation (Sony Corporation, 2012). Sony Corporation, which is the leading manufacturer of consumer electronics worldwide, makes products such as computers, video game systems, televisions, video cameras, digital cameras, Blu-ray players, and car audio systems. Many of these items are available on their company website, which can offer online shoppers a convenient method of making purchases without the hassle of having to visit a conventional store. The website offer consumers product information that allows them to better make informative decisions regarding which products are right for their applications. Visitors to the site can search for a particular product they are interested in, compare products and their different models, consider weekly sales offers, seek online product support, apply for financing, or opt for a service plan for their products. When a product is selected the site offers a brief product overview as well as a clear, concise, and informative description detailing all of the features and specifications (Sony

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