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International Relations Essay

  • Submitted by: shukribee
  • on June 12, 2012
  • Category: History
  • Length: 242,292 words

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Below is an essay on "International Relations" from Anti Essays, your source for research papers, essays, and term paper examples.

Irresistible Empire

Irresistible Empire
America’s Advance through Twentieth-Century Europe

VICTORIA DE GRAZIA

The Belknap Press of Harvard University Press Cambridge, Massachusetts • London, England 2005

Copyright © 2005 by Victoria de Grazia All rights reserved Printed in the United States of America Library of Congress Cataloging-in-Publication Data De Grazia, Victoria. Irresistible empire : America’s advance through twentieth-century Europe / Victoria de Grazia. p. cm. Includes bibliographical references and index. ISBN 0-674-01672-6 (alk. paper) 1. Consumer behavior—Europe—History—20th century. 2. Consumers—Europe—Attitudes—History—20th century. 3. Consumption (Economics)—Europe—History—20th century. 4. Social values—Europe—History—20th century. 5. Social values—United States—History—20th century. 6. United States—Civilization—20th century. I. Title. HF5415.33.E85D4 2005 306.3′094′0904—dc22 2004059943

To Al and Jill on the shores of Lake Michigan

Contents

Introduction: The Fast Way to Peace 1. The Service Ethic
How Bourgeois Men Made Peace with Babbittry

1

15

2. A Decent Standard of Living
How Europeans Were Measured by the American Way of Life 75

3. The Chain Store
How Modern Distribution Dispossessed Commerce 130

4. Big-Brand Goods
How Marketing Outmaneuvered the Marketplace 184

5. Corporate Advertising
How the Science of Publicity Subverted the Arts of Commerce 226

6. The Star System
How Hollywood Turned Cinema Culture into Entertainment Value 284

7. The Consumer-Citizen
How Europeans Traded Rights for Goods 336

8. Supermarketing
How Big-Time Merchandisers Leapfrogged over Local Grocers 376

9. A Model Mrs. Consumer
How Mass Commodities Settled into Hearth and Home 416

Conclusion: How the Slow Movement Put Perspective on the Fast Life
Notes Bibliographic Essay Acknowledgments Index

458

483 547 557 561

Irresistible Empire

Introduction
The Fast Way to Peace

On Monday...

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International Relations. Anti Essays. Retrieved December 17, 2018, from the World Wide Web: https://www.antiessays.com/free-essays/International-Relations-274124.html