International Marketing Product Decision

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Presentation International Marketing Product Decision International marketing involves international companies, who conduct a significant proportion of their business in foreign countries, and the multinationals that design, produce and market their products and services directly. The Product Anything that can be offer for sale to a market is called a product. And for that product to rise to an international level, there are some touchstones it needs to comply with: its nature and origin, its features and qualities, its benefits and performance, etc. Product standards Global competition is fierce and must companies are looking for new ways to differentiate themselves from competitors using product standards as a means of differentiating their product offering in the international market. Hence, a certification of the product as a mark of superior quality is vital. Standardisation vs adaptation In international markets, the success of the product will depend on satisfying the market demands. The product must be suitable and acceptable for its purpose. The main idea for a company about to commence marketing internationally is to assess the suitability of the existing product for international markets whilst looking at product policy abroad. The organization must decide which aspects of the product need to be adapted (offering the product to targeted foreign consumers altered to specific tastes, preferences and needs) and which can be standardised (offering a uniform version of the product in all its foreign markets). The organization All decisions concerning the organization and its marketing activities decisions are taken by the heads of the managerial board at various levels. As whether a product should go on the international market or not, the decision will definitely lie in the hands of these parties: the finance manager, the marketing manager,

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