Addressing International Legal and Ethical Issues Simulation Summary What are the issues………..international When a U.S. company has decided to enter into business with a foreign company the same binding bases of business is applied. The base of business is the same contract that would bind companies to agreements in the U.S. Possible disagreements and disputes are expected in the international trade sector. The reality is that the contract that binds the companies to the original agreement, is used to settle these disputes without further legal action. The U.S. company wants to protect its interests by making sure that the contracts are enforceable in the foreign country. Considering the foreign companies culture and ethics in business transactions
M1 - Explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve its marketing aims/objectives. Businesses may have several marketing aim and objectives which are met through the integration of marketing techniques e.g. promotion and the marketing mix. Companies like M&S operate on a global basis therefore their aims and objectives may differ for regions, however the main aim for each company would be to inform the market, increase demand and differentiate the product/service. Marketing objectives of Marks and Spencer is to ensure consumers are better informed about the products/services they provide.
There are heightened cultural nuances that play greatly into the attitudes, preferences, and behaviors of international markets. In order for a company to be successful in international business, these are things that must be taken into consideration well before creating its first marketing campaign. Making use of available secondary research, and conducting primary research can help ensure that the introduction of its product is as well received as possible. References Central Intelligence Agency. (2012).
This process is essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs. Marketing Strategies One of the first steps in the consideration of new product development and penetration of new product development is to analyze the market opportunity. Basically, we need to find out whether or not this venture is worth it. Our engineering team will need to determine the technical feasibility of the product idea. Once this is complete, our marketing team will need to determine the idea’s prospects in the marketplace.
Define Research Purpose The international sales research is important to the marketing and sales team that works in companies that sell products and services to overseas countries. Due to the cross cultural difference, the research interprets market behavior and helps strategize sales and marketing tactics for the company (Craig, 1999). The research also investigates cultural variation to help the company obtain a larger advantage to sell their product and service to the oversea companies. The Business Problem
Development of the product’s size, quality, design, brand name, and packaging are important when trying to match with customer’s needs and wants. An organization should explain how their product’s features benefit the customer. Place: Where the customer meets the product. The question is how does the customer get to that place? An organization needs to make sure the product or service they are offering is in the appropriate location where its target markets can reach it.
The worldwide network is being served by four regions outside the U.S.: Canada; Asia-Pacific (APAC); Europe, Middle East, Indian Subcontinent, and Africa (EMEA); and Latin America, Caribbean (LAC). Each country offers different features that are design to meet the transportation needs, specific markets and customer service to service each country. FedEx plays a central role in global trade, benefiting the global economy and, importantly, enabling the development of poorer countries. As more countries become involve in the global economy, FedEx is prepared to provide ground services to its new customers. FedEx has supported several trade negotiations, including the World Trade Organization Trade Facilitation Agreement, the International Services Agreement, the Trans-Pacific Partnership and the Trans-Atlantic Trade and Investment Partnership.
To be profitable, consumers have to be aware of new products and purchase the items; this is how companies increase revenue. Being able to effectively manage the four Ps of the marketing mix are crucial to the success of the new product or service being marketed. The four Ps consist of product or service, place, price, and promotion (Kotler, & Keller, 2013). By using the four Ps marketing mix, it assist in how your company decides to market a new product or service; and tests current marketing strategy. This concept works both domestic and internal markets; for international markets, various cultures will have to be researched and adjustments made to integrate the products or services successfully into the market (Kotler, & Keller,
The needs of the stakeholders involved were considered to ensure BJB is meeting their expectations for quality. Analyzing an understanding the importance of the product and company needs was discussed with regard to obtaining quality parts at sustainable prices. Selecting the Feigenbaum quality theory as a reasonable guide for the quality management proposal will be useful in improving BJB’s product achievement. Lastly, understanding the roles that leadership plays in the implementation of each variable is crucial to the product and the company’s
As PepsiCo and Riordan work in many areas across the world, understanding this helps define the different personal value patterns and effectively work toward cross-cultural teams to bridge the gaps. As PepsiCo continues development globally, somber issues arise as international commerce differs from domestic commerce. Given that an establishment working across boundaries must contract with the forces of domestic, foreign, and international power that persuade the existence, and expansion of a company. PepisCo issues include the controllable and uncontrollable forces influencing trade. These forces encompass raw materials, instant capital, and people.