International Marketing Notes

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Week 2 Discussion Q Pg 30 1. Will expansion of world trade in the future be similar to that of the past? It is likely that world trade will continue to expand after the trade problems of 2008. Statistics show it is on the rise, e.g. by 1.6% in June 2009, pushed by a decrease in protectionism, expanding markets in developing countries such as China, and an increase in trade blocs and international economic cooperation. 2. Does increased world trade mean increased risk? Increased risk exists in emerging markets like those of China and India because they have never before experienced booms and expansion like they are now. These markets will not be able to expand at their current rate forever and will therefore slow down at some point. There are also risks to other factors such as environmental sustainability. 3. Is it beneficial for nations to become dependant on one another? It is beneficial for nations to form alliances and use their relationships to benefit each other, however dependence itself can be dangerous, particularly if one party is susceptible to political instability. It is beneficial for reciprocating with nations specializing in products and production. 4. Can you think of examples of international marketing contributing to world peace? Examples could be drawn from marketing relating to charities aiming to help citizens of war torn nations and places in political turmoil. 5. Describe some opportunities and challenges in international marketing created by new advances in information technology? Opportunities: market expansion throughout the globe, increased imports/exports from decreased protection, advantages drawn from trade blocs etc, wider customer base, lower costs so higher profits, better economies of scale, Challenges: marketing to a global audience rather than local, keeping up with growth and maintaining
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