International Marketing in Brazil Essay

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A BRAZILIAN MARKETING STRATEGY FOR SKINCARE PRODUCTS International Marketing Prof. Dr. Pierre François 2010-2011 1 Content 1. Introduction........................................................................................................................ 4 1.1 1.2 Company description ................................................................................................... 5 1.3 2. International Marketing .............................................................................................. 4 Goal of the study ......................................................................................................... 5 General cultural concepts .................................................................................................. 7 2.1 History.......................................................................................................................... 7 2.2 Geography and environment ...................................................................................... 7 2.3 Demography ................................................................................................................ 8 2.3.1 Basic facts ............................................................................................................. 8 2.3.2 Population density.............................................................................................. 10 2.3.3 Brazilian ethnicity ............................................................................................... 11 2.4 Religion and superstition ........................................................................................... 12 2.5 Socio-cultural environment ....................................................................................... 13 2.5.1 Language: verbal and

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