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International Marketing Essay

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Below is an essay on "International Marketing" from Anti Essays, your source for research papers, essays, and term paper examples.

International Marketing |
Prepared by: Name |
Student ID: ABC |
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Table of contents
1. International Marketing 3
a) Introduction 3
b) Environmental influences affecting global and international market 3
2. Analytical Models Followed 9
a) The Five Stage Process Model 10
b) PEST Analysis 11
c) Porters five force model 11
3. The International Marketing Planning Process 12
4. Case study: Procter & Gamble Co. 15
a) International Marketing Strategy of P&G 16
b) Target Strategies and Competitive moves used to enter different markets 16
c) P&G Growth Strategy 17
5. Findings and Conclusion 18

  1. International Marketing
Introduction
International marketing (IM) or global marketing is a marketing done on international level. The International Marketing is based on strategy created in home country of company and distributed to its other offices/affiliations. In most cases it is international company level (company have offices in different countries) market identification and targeting. International Marketing is very similar to Global marketing. The main difference will be the fact that Global Marketing is focusing on intercontinental point of view.

Environmental influences affecting global and international market
The international marketing   environment is a complex constellation of demands and constraints   which   the firm   faces   as   it   attempts   to   compete   and   grow. Identifying   customer values   in   international   markets   requires   a   sophisticated   understanding   of   differentiated expressions of customer needs, many of which are influenced by culture. Similarly, the task of communicating the values provide and their delivery in international markets is complex, requiring   a   great   deal   of   understanding   of the   environment   and   its   influences. This international marketing environment consists of a number of elements most of which lie outside the control of the firm (Figure   1)

Figure –...

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