International Marketing Essay

281 Words2 Pages
-Currently, Brazil is the 7th largest economy in the world. -With Brazils economy rapidly expanding, it is expected to become the 5th largest economy in the world by the end of this year. -With purchasing power in Brazil growing at 3% annually, advantages for market entry is quite impressive with a total purchasing power estimated around 1.04 trillion Dollars. -Brazil contains a large population, over 203 million people, this increases Barq’s target market growth potential considerably. - With a Decrease in inflation rates, this implies the population of Brazil is highly capable of entering a new market as a consumer. -Currently there is No Root Beer carbonated beverage market in Brazil. At this time the country of Brazil is the world’s 3rd largest soft drink market, with a market growth rate of nearly 18% per year. In the last 30 years alone, Brazil’s soft drink industry has grown by 400% total. -Coca Cola currently controls 50,1% of Brazils total soda market share, we feel that this could increase significantly with Barq’s market entry. -We at Coca-Cola believe that our team has significant potential for success with our introduction of Barq’s root beer into Brazil. Brazil is collectivist or group oriented society that feels need to establish relationship, prefers face to face meetings * Brazilians place a very high importance of family * Education is very sought after, especially with the economy of Brazil growing * Legal system based on civil codes derived from the Portuguese forefathers * Business customs place high importance of uncertainty avoidance, much like The way of life in Brazil * Roman catholic is main religion * A wide social gap exists between north and south Brazil * Portuguese is main

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