|[pic] |Course Design Guide |
| |School of Business |
| |MKT/450 (3 credits) Version 6 |
| |International Marketing |
Copyright © 2009, 2008, 2006, 2005, 2004, 2001 by University of Phoenix. All rights reserved.
This course provides the conceptual framework for marketing across national borders, as well as marketing within different foreign environments. Students study how international marketing programs are developed, as well as the various factors that affect decision-making in an international setting.
Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:
• University policies: You must be logged into the student website to view this document.
• Instructor policies: This document is posted in the Course Materials forum.
University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality.
Cateora, P. R., & Graham, J. L. (2007). International marketing (13th ed.). New York, NY: McGraw-Hill.
Keegan, W. J., & Green, M. C. (2008). Global marketing (5th ed.). Upper Saddle River, NJ: Prentice Hall.
Kotabe, M., & Helsen, K. (2007). Global marketing management (4th ed.). Hoboken, NJ: John Wiley & Sons....