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International Marketing Essay

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Below is an essay on "International Marketing" from Anti Essays, your source for research papers, essays, and term paper examples.

|[pic]                                                                   |Course Design Guide                                                         |
|                                                                       |School of Business                                                         |
|                                                                       |MKT/450 (3 credits) Version 6                                               |
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Course Description

This course provides the conceptual framework for marketing across national borders, as well as marketing within different foreign environments. Students study how international marketing programs are developed, as well as the various factors that affect decision-making in an international setting.

Policies

Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:

• University policies: You must be logged into the student website to view this document.
• Instructor policies: This document is posted in the Course Materials forum.


University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality.

Course Materials

Cateora, P. R., & Graham, J. L. (2007). International marketing (13th ed.). New York, NY: McGraw-Hill.

Keegan, W. J., & Green, M. C. (2008). Global marketing (5th ed.). Upper Saddle River, NJ: Prentice Hall.

Kotabe, M., & Helsen, K. (2007). Global marketing management (4th ed.). Hoboken, NJ: John Wiley & Sons....

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Citations

MLA Citation

"International Marketing". Anti Essays. 21 Oct. 2018

<https://www.antiessays.com/free-essays/International-Marketing-325378.html>

APA Citation

International Marketing. Anti Essays. Retrieved October 21, 2018, from the World Wide Web: https://www.antiessays.com/free-essays/International-Marketing-325378.html