International Franchising Essay

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STUDY ON FRANCHISING AS INTERNATIONALIZATION STRATEGY By:- Ravi Kr. Verma Shweta Tanwar Anil Sharma Pooja Malhotra Arun Kumar Shweta Tanwar Ranbeer Singh Note This is not a project work as such, we just analyzed the research work done by the other people. Though it is plagiarism, but this is what we could do best and we apologise for the same. At the end, we have given the references of our work. Thank you Anil Sharma Arun Kumar Pooja Malhotra Ravi Kr. Verma Shweta Tanwar Ranbeer Singh International franchising is a strategic way to reduce dependence on domestic demand and build new, future franchise profit canters. Economic factors affecting franchising have driven more than 400 U.S. franchise companies into international markets. The players include more than just fast-food. Here are just a few examples. 7-Eleven has more than 25,000 international locations, McDonalds over 11,000, KFC more than 6,000. Curves, a fitness for women exercise studio, are an example of a non-food franchise that has followed suit with more than 2,000 international locations. Some effort is required to tweak the business model for the target foreign countries, research local franchise laws and regulations, protect intellectual property rights and develop a master franchise paradigm. But the upside of these efforts is so vast it more than justifies the investment of time and money. It's critical to realize international franchise expansion takes more than just a master franchise agreement. Having connections within target country, including people, who know other, high-caliber people, is critical. An international franchise partner can build your brand. But an inappropriate partner can just as easily wreck the brand, usually in a very short time. That's why our firm has taken time and care in developing international relationships. Even though

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