International Enterprise Essay

8998 WordsApr 22, 201236 Pages
2010/2011 IEN PERIOD 2 MODELS & THEORIES MARKETING 4 ILW2 IEN Period 2 CONTENTS IEN Period 2 ...............................................................................................................................................................2 International Enterprise .................................................................................................. 2 Week 1 (Global Marketing Chapter 9-12 & Company Information) ....................................................................2 Week 2 (Marketing Management Chapter 7, 12, 13) ........................................................................................12 Week 3 (Question 1-5 Blockbook IEN) ..............................................................................................................24 MKT4 – Consumer Behavior ............................................................................................ 26 Lecture Week 1 Introduction, the essence of consumer behaviour ..................................................................26 Lecture Week 2 - Perception, motivation and learning .....................................................................................30 Lecture Week 3 ......................................................................................................... 34 Lecture Week 4 .......................................................................................................... 35 Lecture Week 5 .......................................................................................................... 38 ILW2 Week 1 Week 2 – New York Convention Week 3 – incoterms Week 4 – The contract of carriage Week 5 – The ICC Model – International Sales contract (ICC Publication No 556) 48 48 50 50 54 54 1 IEN PERIOD 2 INTERNATIONAL ENTERPRISE WEEK 1 – CAH – CASE 6 THE COMPANY   Curtis Automotive Hoist (CAH)

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