International Communication Essay

1191 WordsAug 11, 20155 Pages
Media imperialism as a process through which the ownership, structure, dissemination and/or contents of the media in any country are subjected to considerable external pressure by the media interests of another country or countries without any proportional reverse influence by the country affected by such pressure. (University of South Africa 2014:145). This article will attempt to explore the concept media imperialism from core nations to the semi-periphery and periphery nations by examining some of the factors that may influence international flow of news (Lesame et al 2014:157) Developing nations such as South Africa demanded change in news flows or ‘free flow’ of information from them to Western industrialised nations. One of the major concerns expressed by developing nations has to do with the fact that developed countries use their superiority in order to dominate the mass media systems. Their dominance over developing nations is evident in both quantitative and qualitative imbalances. The quantitative imbalances refers to the amount of news stories that flow between industrialised and un-industrialised nations. For example, news agencies such as the BBC and CNN will carry out 100 news stories in which 10 will be about un-industrialised nations and the majority of these stories will be negative, this also refers to the qualitative imbalances. Further on, it could be argued that undeveloped nations do not get mentioned in Western world media unless disaster strikes or an unusual event takes place. This is mainly the reason why unfavorable news such as poverty, hunger, political struggles and other crises that occur particularly in Africa, are reported on and related back to developing countries. Developed nations also use to have the upper hand in shaping global culture and news flows. Journalist depended on sourcing global information from credible news
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