How I Did It: Jerry Murrell, Five Guys Burgers and Fries. Retrieved October 28, 2012, from Inc.com: http://www.inc.com/magazine/20100401/jerry-murrell-five-guys-burgers-and-fries_pagen_2.html Yu, R. (2009, June 08). Fast-growing Five Guys burger chain sticks to basic, fresh food. Retrieved October 28, 2012, from USA Today:
I use to think the salads were healthy but it sometimes have more calories and fat as other meals. 2. Describe the unhealthiest meal that you have created from the fast food restaurant using the nutritional value of menu items. a. Name the restaurant and then, write a nutritional analysis of the meal you have created (explain all of the nutrients found in the meal like carbs, protein, fat, and some essential vitamins and minerals) The fast food restaurant I chose is McDonalds.
commercial, they touch on aesthetics and cultural values. Being one of the top ten fast-food chains in America, Carl Jr. is most known for their commercials. Having a lot of controversy with if their commercials should be banned or not, Carl Jr. is only giving American males what they want to see. With one of the girls cooking burgers, and the other girl cooking pulled pork, they had to make it interesting some how, so why not make them wear bathing suits, make them look wet, and make them fight. It creates a fantasy in the male viewers mind, and what’s left after the commercial is over is the thought “That was a Carl Jr. commercial”.
SUPERSIZE ME – RESPONSE How effective is the Documentary, SUPERSIZE ME? Morgan Spurlock effectively condemns the fast food industry in the documentary ‘Supersize Me’. Spurlock embraces on a 30 day diet of McDonalds to persuade the audience to re think their intake of fast food. A variety of techniques are used to persuade the audience including: the use of exaggeration, the interviews with the experts and data analysis. Spurlock presents a strong argument by outlining the detrimental effect the diet has on our own health and refusing the arguments against regulation presented by McDonalds and their lobbyists.
The setup help characterize McDonald’s as a fast food restaurant. Where is the headquarter (or distribution center) of the organization? Are there any benefits locating there? If you could choose, where would you choose? McDonald’s headquarter is located in Oak Brook Illinois.
M2 Disadvantages Marketing research is used to find out ways of how a business can improve in different ways, McDonalds use primary research to find out why and how they should improve which there are disadvantages to. Observation Observation is when a company observes how customers shop or observe a competitor to keep up to date McDonalds may observe Burger King to see if they are doing something new. The Disadvantages for McDonalds could be- * Observing people takes allot of time and does not always get good information to help a company to improve. * Also observing other companies costs and sometimes the company can say they do not want to be observed. Experimentation Experimentation is bringing out new products or something
15 Controls ………………………………………………………………………………. 19 Appendix ………………………………………………………………………………20 Executive Summary This report is meant to examine how the marketing mix of the McDonald’s Big Mac burger can be reoriented to breathe a new life into the product. It can be stated that the Big Mac is in the mature stage of its product life cycle. Today, the Big Mac burger is facing stiff competition from various competitors, such as the beef burgers offered by Carl’s Junior, Burger King and Wendy’s. With this in mind, the marketing team has been tasked to develop a comprehensive & integrated Launch Plan for Big Mac in the effort to rejuvenate the product image and to meet the desired business objectives of increasing its sales as well as top mind awareness amongst consumers.
I believe that David Zinczenko in his article submitted to the New York Times “Don’t Blame The Eater” makes a good case for how society should be concerned about a generation facing a lifetime of childhood obesity, Type 2 diabetes, heart diseases and other related health complications. However I find that I feel personal responsibility should be the governing factor in this matter. Mr. Zinczenko asks in his article “ Shouldn’t we know better than to eat two or more meals a day in a fast food restaurant? ” Yes we should because although specific warning labels aren’t found on fast food packaging we’ve known for years that fast food consumption on a daily basis is hazardous to your health. There’s information readily available about childhood obesity as stated in Zinczenko’s article where he notes that “Before 1994, diabetes in children was generally caused by genetic disorder-only about 5 percent of childhood cases were obesity-related, or Type 2 diabetes.
I agree with Zinczenko on his critical viewpoint on how he looks at the fast food industry. Fast food is part of the blame because most of them are not healthy and are bad for consumers. The calories of a Big Mac, medium fry, and a medium Coke are almost equivalent to the daily intake of these industry’s consumers. Zinczenko uses the analogy of a simple salad we would assume is healthy. Our fast food industry needs to provide these nutritional facts in easy reach for their customers.
Date: August 13, 2011 To: Taco Bell Management Council From: Erin Jackson, Culinary Product Manager Subject: Fast-Food Trends and Menu Options At your request, I am submitting the following ideas based on my observation and research about eating trends in fast-food restaurants. Below is a rough outline of possible concepts to upgrade Taco Bell’s menu. This memo summarizes the findings to be presented at our next meeting. Mexican cuisine is increasingly popular from coast to coast, and in a depressed economy our restaurant should offer value as well as food that tastes good. From my firsthand experience as a chef and from current research, I have observed numerous eating trends.