CASE ANALYSIS Smucker’s in 2011: Expanding the Business Lineup MBAD 6286 11 Strategy Formulation & Implementation I. Introduction In 2010, J. M. Smucker Company (Smucker’s) is one of the major companies in the processed food industry across North America (USA, Canada and Mexico). Although Smucker’s historically operated as a producer of jams, jellies and preserves, with the rapid expansion in the last decade, it has transformed itself into a leading company in areas such as coffee, canned milk, oils, baking mixes, juices, beverages and frozen sandwich markets. As a family-run business, Smucker’s was founded by Jerome Monroe Smucker in 1879. After being highly successful selling apple butter, Smucker’s started selling products of jams, jellies and preserves.
Greggs perceived competitions are fast food chains like McDonalds and Starbucks, which have been extremely successful in countries abroad. Owing to its unique product offering Greg aims to open multiple stores in Germany berlin as the first stage of expanding in international market abroad so it can diversify its risk, make more profit and broaden its reach. This reports aims to assess the international marketing strategies that will be used by the company and the factors that impact its internationalization decision of foraying into the German European market/, 2. Introduction The inception of Greggs occurred in 1930s delivering eggs and yeast on a bike to families in Newcastle upon Tyne. John Gregg opened a small bakery on Gosforth High Street in 1951.
- Recognize that profitability is essential to our future success. - Striving continually to improve. * McDonald’s corporate objective to be become the most recognized and respected brand of fast food in the world. To achieve this goal, McDonald plans to continue to expand its operations rapidly in two ways. First, to increase its market share in existing markets and secondly, to open stores in new markets.
Content Page: 1. Introduction: The main objectives of multinational companies are to improve their business practices, develop the company’s profitability and tackle any existing issue in their market. When a multinational decides to launch its products in overseas markets they need to make important decisions, a decision of whether to use a standardized marketing mix model (product, price, place and promotion) and a single marketing strategy in all their markets or whether to adopt adaptive marketing strategies to fit the uniqueness dimension of each market. With the developed markets becoming more and more saturated due to the increased competition, multinational corporations (MNCs) have decided to turn their focus to developing economies especially into the BRIC countries. Many scholars see the BRIC (Brazil, Russia, India and China) economies becoming more and more important in the international business arena and due to this, many critics argue that the only way to succeed in these fast growing markets is to use standardized approaches.
There was a merger between the Condensed Milk Company and Nestle. There was significant growth after the merger between the two companies between both the First and Second World War. The company offered more products beyond its condensed milk and infant formula products. At a Glance: Industry: Food Processing Founded: 1866 Country: Switzerland CEO: Paul Bulcke Website: www.nestle.com Employees: 333,000 Sales: $99.41 B Source: Forbes.com According to Forbes.Com Nestlé products are divided in to six segments, which include Beverages, Milk Products Nutrition and Ice Cream, Prepared Dishes and Cooking Aids, Confectionery, PetCare and Pharmaceutical products. When conducting business whether locally or internationally, business executives have to be mindful about its corporate social responsibility to its stakeholders.
The Essay Map The International Business Environments Introductory Paragraph Thesis statement | Include the definition of international business environment and introduction to the changing business environment in 20th century.People should know the changes in international business environment, the impact on business environment, and positive sides in changes business environment. | Background paragraphTopic sentenceQuestion to be analyzedSupport | The business environment is changing and its volatility is increased by the threat of competition and changing business culture.How does the business environment changing?What are the threats of the competition?What are changing of business culture in international environment?References:Business Culture( from Ricky W.Griffin & Michael W.Pustay)Website: (Creative Communications Agency.2010)Marketing plan development, from http://ecmsworldwide.com. (Changes in business.2010)Change in Business , from chttp://www.associatedcontent.com | Body paragraph 1Topic sentencesQuestions to be analyzedSupport | Nowadays, there lots of changes in international business environment.How does an international business affect the business environment?What are factor caused changing climate of international business nowadays?How does international business operations today?Website:International Business(2010) management from http://www.referenceforbusiness.comInternational Business Environment(2010) Strategy and Culture in the Emerging World, from http://www.davidpetersson.com | Body Paragraph 2Topic sentencesQuestions to be analyzed Support | Furthermore people should realize the impact on business environment to overcome the regression on business implication. How the impacts can effect on the business culture?What are the impacts to our society?How to overcome regression on business implication?Website:The
Main Body 2.1 Profile of the company, its divisions, products and supply chain Unilever is multinational corporation and is one of the worlds fast moving consumer goods companies with a host of well known brands. The company operates through four segments: Personal Care, Foods, Refreshment, and Home Care. Unilever is a joint venture of two companies that date back from the late nineteen century. It was formed by two Dutch families, Jurgens and Van den Bergh, butter merchants who later started producing margarine and by the British soap producer William Hesketh Lever. Since the early nineteen century the two companies were concentrated on acquisitions and in the early 1929 they signed an agreement to create Unilever (Unilever, 1929 p.2).
5 References 6 Plagiarism Quiz 7 1. Question no 1: Which theory is the best representative of Zara’s (Inditex’s) internationalization? When analyzing the internationalization practice of the Zara’s it’s evident the Uppsala model is directly corresponding to the Zara’s internationalization strategy. According to this model key features of the models are like this: First the firms get the experience in the domestic markets before they expand into the foreign markets. Then firms start start their foreign businesses with the countries which are culturally and geographically close and then later on the firm moves into the countries which are geographically and cultural distant.
Modes of Entry in International Business - Definitions and Discussion A firm wishing to expand internationally has to make important decisions regarding which markets to enter, when to enter and on what scale, and also how to enter them, i.e. the choice of entry mode. In establishing an international development strategy, the firm has to take caution in selecting the mode of entry into the target foreign country. Several alternative entry strategies can be considered, as shown in the figure below: Selecting the mode of entry into a foreign market is a task of critical importance. While it may make sense for some markets to be served by exporting, other firms might choose to go into strategic alliance to reach the target market, or utilize some other entry mode.
Managing international trade policies, restructuring them according to the need of the hour, implementing the various trades polices, abiding by the norms governing international trade, all are taken into account when one speaks of international trade management. The chances of diversifying the market base, attaining low costs of labor and manufacturing, economies of scale, first-mover advantage and faster growth rate of the economy in comparison to the home market, are some of attractions that woo companies to enter these markets. An awareness of the pitfalls that accompany entry into foreign markets is also necessary to fully reap the benefits. These pitfalls may be in the form of economic, socio-cultural and legal factors. The decision to enter and operate in international markets is a strategic one.