International Business Essay

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TABLE OF CONTENTS PAGE 1.0 INTRODUCTION 1.1 3 1.2 Country Introduction 4 1.3 2.0 Company & Product Introduction Objectives 6 CONTENTS 2.1 Internal Environment Analysis 7 2.2 Microenvironment Analysis 9 2.3 Macroenvironment Analysis 2.3.1 PESTLE Analysis 11 2.3.2 Hofstede Analysis 15 3.0 RECOMMENDATIONS & CONCLUSION 18 4.0 REFERENCES 20 1.0 INTRODUCTION 1 1.1 COMPANY & PRODUCT INTRODUCTION Established in 1994, BritishIndia is a homegrown (Malaysia) lifestyle brand that currently has over 40 outlets across Malaysia, Singapore, Thailand and the Philippines. Created for the tropics and inspired by the grand romance of the Colonial era, the stores offer timeless designs created with the philosophy of comfort and effortless dressing for both men and women in mind. BritishIndia customers are well travelled, socially active and culturally aware. BritishIndia currently have 6 main lines: Classic, New Classic, Pure, Traveler, Adventurer, Travel & Yoga; each line offering a different story to suit various occasions of contemporary tropical lifestyle. In addition to the breadth of the collection, BritishIndia is also known for our depth in sizes flattering figures of many shapes. Additionally the larger stores carry their Homes line, which range from soft furnishings to special large furniture pieces. Figure 1: BritishIndia Apparels Range Source: 1.2 COUNTRY INTRODUCTION Country Name Brunei Darussalam 2 GEOGRAPHY Country Location Southeastern Asia, bordering the South China Sea and Malaysia Climate Tropical; hot, humid, rainy Capital City Bandar Seri Begawan / 241,000 (Population) PEOPLE & SOCIETY Ethnic Groups Malay 65.7%, Chinese 10.3%, Other Indigenous 3.4%, other 20.6% (2011

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