International Business Essay

1228 Words5 Pages
Why did Roach choose exporting as its entry strategy for Europe, as opposed to foreign direct investment or licensing? a. What advantages does exporting provide to Valley Farms? b. What are the potential drawbacks of exporting for Valley Farms? The decisions by businesses on how to enter a foreign market can have significant impacts on the results. Therefore they should consider all strategies and analyze the advantages and disadvantages of each. Roach is deciding which entry strategy that is best, needs to evaluate all the entry strategies to see which is the most suitable. His options include: 1. Exporting which refers to the strategy of producing products or services in one country (often the producer’s home country) and selling and distributing them to customers located in other countries (Cavusgil et al. 2012). Exporting is a traditional and well-established method of reaching foreign markets. Since it does not require that goods be produced in the target country, no investment in foreign production facilities is required. The major cost associated with exporting includes marketing. 2. The Foreign Direct Investment (FDI) on the other hand, occurs when a firm establishes a physical presence abroad through direct ownership of productive assets such as capital, technology, labour, land, plant and equipment. Direct foreign investment may be made through the acquisition of an existing entity or the establishment of a new enterprise. It provides a high degree of control in the operations and the ability to better know the consumers and competitive environment. However, it requires a high level of resources and a high degree of commitment. 3. Licensing can be referred to as a contractual relationship where in the firm allows a foreign partner to use its intellectual property in return for royalties or other compensation. Such property is

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