International Business Essay

4065 Words17 Pages
TABLE OF CONTENT 1. EXECUTIVE SUMMARY………………………………………. . Pg 1 2. ITRODUCTION …………………………………………………… Pg 2 3. INDIA – A FAST GROWING MARKET…….……………………. Pg 2 4. OVERVIEW OF THE INDIAN FOREGIN POLICY ……………. .. Pg 3 4. INDIAN TELECOM MARKET…………………………………….. Pg 3 5. CULTURAL ENVIORNMENT ……….………………………….... Pg 4 6. POLITICAL ENVIORNMENT…………………………………….. Pg 5 7. ECONOMIC ENVIORNMENT…………………………………….. Pg 5 8. LEGAL SYSTEM…………………………………………………... Pg 5 9. COST……………………………..………… ………..………….. ... Pg 6 10. BUSINESS PLAN FOR TELSTRA……..………………………… Pg 6 11. GLOBAL STANDARDIZATION STRATEGY …………………. Pg 7 12. ENTRY STRATEGY & MODES ……………… …………….. Pg 9 13. WHOLLY OWNED SUBSIDIARIES….…………………………… Pg 9 14. ADVANTAGE OF WHOLLY OWNED SUBSIDIARIES (Telstra)..Pg 9 15. MARKETING STRATEGY ………………………………………… Pg 9. 16. MARKET RESEARCH……………………………………………….Pg 9 17. ORGANISATIONAL STRUCTURE & MANAGEMENT………….Pg 10 18. HUMAN RESOURCE MANAGEMENT …………………………..Pg 12 19. ACCOUNTING & FINANCE ……………………………………….Pg 12 20. STRATEGY IMPLEMENTATION………………………………….Pg 13 21. ACTION PLAN………………………………………………………..Pg 13 22. RECOMANDATIONS & CONCLUSION……………………….......Pg 14 23. RERENCES……………………………………………………………Pg 15 Executive Summary The business report aims to develop a business plan and examine the effectiveness of International Business Strategy Formulation and Operation Management of a hypothetical scenario for Telstra which is launching its business in India. We would evaluate the effectiveness of the strategies such as Entry strategy, Operational strategy and Marketing strategy by reviewing its content, the practical approach to which the content applies and the practical considerations in term of cost associated, as well as the Action Plan for the company. The findings reveal the important aspects and its objectives the company should consider before launching

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