As PepsiCo and Riordan work in many areas across the world, understanding this helps define the different personal value patterns and effectively work toward cross-cultural teams to bridge the gaps. As PepsiCo continues development globally, somber issues arise as international commerce differs from domestic commerce. Given that an establishment working across boundaries must contract with the forces of domestic, foreign, and international power that persuade the existence, and expansion of a company. PepisCo issues include the controllable and uncontrollable forces influencing trade. These forces encompass raw materials, instant capital, and people.
Cross-Cultural Perspectives Mary Wilson ETH/316 March 23, 2015 Instructor Tiffanie Culpepper Introduction Globalization encourages interdependence which permits an economy to prosper by selling it merchandise to an unlimited market in other counties and can operate a business in more than one country. Globalization also benefits the parent company to buy goods and services from other countries that are successful. The parent company may be here in the United States and have affiliates or subsidiaries in the other countries. The goal is to establish a global business strategy to target developing countries that will generate the most growth and potential for profit. A company which puts to use a successful multinational
Advertising Synthesis Essay The growth of media has paved the way for numerous outlets for advertising. Millions of people reading magazines, watching TV, listening to the radio and surfing the web are constantly bombarded with ads for different products or services. Although the creation of media has given us great power and knowledge, we see its consequences in our personal lives and in society as a whole. Advertising has altered the perception of wants versus needs, which has led to a significant change of the economy and its consumer capital. Whether many would prefer to admit or not, advertising has changed society- modifying the way Americans think and act in today's day and age, though not entirely for the better.
P3 explain the role of advertising agencies in the development of a successful promotional campaign | Roles of advertising agencies: services offered such as media planning eg advertisement design, copywriting, graphic design, typography, production; cost options eg in-house versus outsourcingTypes of media: local; regional; national; international; terrestrial; satellite; digital; internet; specialist media | * * Advertising agencies are used to help with a business/organization objectives and aims within promotion. They have a lot of skills, resources and experience which can save a lot of time, effort and money. You can also get some that specialize in a certain field with a variety of services to match all budgets. And another great thing is that they can help create a internal team especially for one campaign. Some negatives include that it will cost more than house marketing.
Consumer needs varies widely, and as such, producers have the task of continuously responding to consumers need by developing a relationship with them in other to exceed their expectation. Consumers now have the power in their hands due to the power of the dollar, to determine the survival of any industry today. On a more global scale, technology now enables marketers to offer consumers a variety of much more choices including
Define Research Purpose The international sales research is important to the marketing and sales team that works in companies that sell products and services to overseas countries. Due to the cross cultural difference, the research interprets market behavior and helps strategize sales and marketing tactics for the company (Craig, 1999). The research also investigates cultural variation to help the company obtain a larger advantage to sell their product and service to the oversea companies. The Business Problem
Influences on operations management have multiple effects on businesses. An understanding of external influences can help a business be able to manage and respond to them efficiently by implementing various strategies which can make a business successful. Influences on operations management include Globalisation, quality expectations, cost-based competition, technology, government policies, legal regulations and environmental sustainability. Globalisation refers to the removal of trade barriers between nations, and is defined as the integration and interdependence of national economies forming a global economy. Apple recognised early advantages of globalisation and implemented various strategies to expand internationally which results in wide range of their stores all over the world now.
Their intention is to "take a package of capital, technology, managerial know-how, and/or marketing skills to carry out production or business services abroad" (Todaro: 2003). Their effects are far reaching, affecting the daily lifestyle of the average consumer. Partly because of their size, MNCs tend to dominate the sectors in which they specialize. As a result, their transnational business ventures offer much debate about their impact on developing countries; many arguments have been proposed on this subject alone. This paper will be used to illustrate the opportunities created by MNCs for developing countries.
Outward-orientated (Export-led) – An outward-oriented growth strategy, based on openness and increased international trade. Growth is achieved by concentrating on increasing exports and export revenue, as a leading factor in the aggregate demand of the country. Non-governmental organizations (NGOs) – They plan and implement specifically targeted projects in developing counties and they act as lobbyists to try to influence public policy in areas such as poverty reduction, workers’ rights, human rights and the environment. MNCs (Multinational corporations) – A corporation that has its facilities and other assets in at least one country other than its home country. Such companies have offices and/or factories in different countries and usually have a centralized head office where they co-ordinate global management.
As globalization is more and more popular in the world, lots of companies come into international market. Although the multinational companies benefit from globalization, such as low labor cost, globalization also challenge these companies. The challenge not only comes from “the vast distances”, but also “coping with the cultural, political, legal, and economic differences among countries” (T632). Managing global human resources