Internal Marketing Plan

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INTERNAL MARKETING TACTICS 1. Develop a “Touch-Point” exercise to identify all the places that your organization comes into contact with the marketplace. Measure Employee Awareness and Satisfaction - see if this ties into customer satisfaction. Create an internal advisory board that positions top performers as internal consultants on new marketing messages or HR issues. Hit the road with a salesperson. See what you can learn from the experience. Develop an in-house radio program to provide consistent information. E-newsletters Educational seminars Co-market events with crossfunctional departments. New employee orientation programs that include marketing information such as trends in the market, customer survey results and discussions about why customers choose this company over another. Offer employees subscriptions to publications dealing with your field or marketplace at a reduced cost or for free. Provide brochure racks to educate employees and visitors. Stock it with relevant information about services, employee publications, relevant market information and financial results. Stuff employee paycheck envelopes to include information about services, programs or a marketing memo that emphasizes a new concept or important initiatives. Learn from the IT Departments. Publicize HR efforts in a quarterly status report that recaps each initiative’s business case, strategic alignment and associated measurements and then summarize the status of every major project. 14. Designate someone to be in charge of organizational change or someone who knows how to connect with the people. This person should create messages and help keep the department on track. Tell the story keeping your audience in mind. Executives want it short and sweet with results. Tie initiatives to business values and the organization’s strategic direction. Create an internal

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