Internal Audit Chapter 5 Essay

1051 WordsApr 27, 20155 Pages
Chapter 5 Multiple Choice 1. D 2. B 3. B 4. A 5. C 6. B 7. B 8. A 9. B 10. B 11. D Case 2 The company I selected is Alibaba Group Holding Limited, who placed an initial public offering on September 22, 2014. A. Business Strategy | • | | Increase Active Buyers and Wallet Share. In the twelve months ended June 30, 2014, the average active buyer on our China retail marketplaces placed 52 orders, up from 45 orders in the same period in 2013 and 35 orders in the same period in 2012. We will continue to develop and market the value proposition of our retail marketplaces to attract new buyers as well as to increase the wallet share of existing buyers through more frequent buying and buying across more product categories. We intend to achieve growth through customer loyalty programs, high quality customer service, marketing and promotional campaigns, and expansion of marketing affiliates, as well as by promoting the usage of our various mobile commerce apps such as our Mobile Taobao App. | | • | | Expand Categories and Offerings. We aim to enhance the shopping experience for consumers, increase consumer engagement and create additional opportunities for merchants by developing and promoting additional categories and offerings. We believe that growth in the number of product and service categories and products and services purchased within each category contributes to higher average spending per customer and increases GMV. | | • | | Extend Our Mobile Leadership. We intend to build upon our strength in mobile commerce to develop a broader spectrum of consumer offerings, such as location-based services, O2O services and digital content, in order to fulfill our vision of becoming central to the everyday lives of our customers. We will

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