Intel Essay

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SM-65 July 22, 1999 ACADEMY OF MANAGEMENT Conference All Academy Theme Session #155 Intel Corporation: The Evolution of an Adaptive Organization 8:30 a.m., Monday, August 9, 1999 in Hyatt East, Grand Ballroom E Organizer: Robert A. Burgelman, Standford U. Presenter: Dennis L. Carter, Intel Corporation Guidelines for Using “Intel Corporation: the Evolution of an Adaptive Organization” The case can be used for a one, two or three day teaching module. The study questions provided below are intended for use in a one-day teaching module. Preparation Questions: 1. How has Intel’s corporate strategy evolved over time? 2. What caused the transition points in Intel’s evolution? 3. How has Intel balanced the strategic challenges associated with exploiting opportunities in the core business with exploiting new opportunities in each of the epochs? 4. How has Intel’s culture helped or inhibited its ability to both exploit opportunities and adapt to changing environmental conditions? 5. Looking forward in 1999, what are the key strategic management challenges facing Intel? INTEL CORPORATION: THE EVOLUTION OF AN ADAPTIVE ORGANIZATION "Intel is the most important company in the history of the microcosm."1 -- George Gilder, 1989 "A common thread in all of Intel's success has been technology. Technology has tied it all together across the epochs." -- Gordon Moore, Chairman Emeritus, 1999 By almost any measure, Intel Corporation has been among the most successful companies in history. According to Time Magazine, "the microchip has become -- like the steam engine, 1 Microcosm, George Gilder, 1989, p. 92 This case was written by Robert A. Burgelman, Stanford University, Dennis L. Carter, Intel Corporation, and Raymond S. Bamford, Stanford University as a basis for discussion rather than to illustrate either effective or ineffective handling of an administrative situation.

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