Integrated Marketing Communication Plan

4659 Words19 Pages
TABLE OF CONTENTS Table of content------------------------------------------------------------------------------ 1 Executive summary------------------------------------------------------------------------- 2 1 Introduction---------------------------------------------------------------------------- 3 1.1 Background of the city and the issue of water recycling------------------ 3 1.2 Target audience segment analysis--------------------------------------------- 4 2 Communication objectives------------------------------------------------------------ 5 2.1 Attention----------------------------------------------------------------------------- 6 2.2 Interest--------------------------------------------------------------------------------- 6 2.3 Desire---------------------------------------------------------------------------------- 6 2.4 Action--------------------------------------------------------------------------------- 6 3 creative strategies related to the communication objectives ---------------------- 6 4 media plan and budget----------------------------------------------------------------- 8 4.1 Media---------------------------------------------------------------------------------- 8 4.1.1 Broadcast-------------------------------------------------------------------- 8 4.1.2 Television-------------------------------------------------------------------- 8 4.1.3 Radio------------------------------------------------------------------------- 9 4.1.4 Online/internet-------------------------------------------------------------- 9 4.2 Print------------------------------------------------------------------------------------ 9 4.2.1 Newspaper------------------------------------------------------------------ 9 4.2.2 Magazine--------------------------------------------------------------------- 9 4.2.3
Open Document