Integrated Business Communication

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MGT505: Managerial and Business Communication Patel Nayankumar Strayer University MGT-505/Spring-2012/Assignment#5 Dr. John Karaffa June 10, 2012 1) As a future executive, explain what you think are the most important communication issues you will have to face as you embark upon your career. The foundations of integrated business communication were built on the principle of integrated marketing communication. For any organization an executive are key person for management and he needs to make very crucial decision. As the future execute of I saw various communications issues such as organization changes, technological changes, ethical uncertainties, cultural and language barriers. If the executive failed to implements these changes than it negatively affect company performance and the image. Due to advancement in technologies the new market brings ethical dilemmas, higher customer’s expectation and increased demands. In addition to that the communication gap between executive and employees and communication gap between employee and customers are also important. I personally consider privacy issues might be most challenging in futures. Today, many companies gave reward card or special store discount to the customers and customer many or may not be known reason for that. The real reason for that is to keep track buying behavior of customers. Ethical principles clearly affect all decisions made by individuals. When teams are formed, effective members are those who learn to deal with the differing ethical standards held by the other members (Berkowitz, 2012). For executive social responsibly can be future challenge and it can be fulfill be making strong relation with social networking sites. 2) Discuss whether communication will become more complex, or less complex, and why. I think that in future the communication will become more complex
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