The Inner Doughboy Reading Reflection

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This reader response is regarding the Ruth Shalit article, ‘The Inner Doughboy’. I found this article to be informative, interesting, and entertaining. The article is about how corporations have strict guidelines on their animated spokescharacters. It was interesting to find out that these corporations have so many different rules to their spokescharacters. For example the Pillsbury Doughboy has a several hundred page guidebook, on how he should be conducted. ‘He’ meaning that the Doughboy is definitely male - one of the rules. The Doughboy, dubbed the name ‘Poppin’ Fresh’, is supposed to be a helper, a teacher or a friend. Pillsbury was given a proposition by the ‘Got Milk’ campaign where they would have collaborated the two products together and made a commercial. ‘Got Milk’ showed their idea of a commercial, however because it put Poppin’ Fresh in a negative light, Pillsbury decided to deny the advertisement spot. Pillsbury could have made millions of dollars from the ‘Got Milk’ campaign, however because they wanted to keep the Doughboy’s integrity, they chose to forgo the money. It was interesting to see Pillsbury refuse the milk farmers of America. The ‘Got Milk’ campaign is arguable one of the best advertising schemes ever. Anything that campaign touches will almost guarantee the product it touches, great success. Recently I was over at my fraternity house, for Monday night dinner; two of the three milk jugs had Oreo advertisements on the side of the jugs. Obviously the Nabisco Corporation was more than happy to join the milk campaign. Also another interesting concept, which the article shed light on, was that cartoon spokespeople are better than humans. The main reason for this is that humans can make mistakes, in their personal lives. One recent example of this of was with the Dell Computers character ‘Steven’. Steven was the guy that always

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