Ink Packaging Essay

875 WordsMar 11, 20124 Pages
What is Packaging? Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells. In many countries it is fully integrated into government, business, institutional, industrial, and personal use. Packaging is an integral part of business advertising, and most advertising campaigns involve packaging plans and designs, as long as the company deals with products. Other key features of advertising revolve around the product itself and use its packaging to the best advantage; the two are usually inseparable. One of the most important goals for proper packaging and advertising is to promote the business in positive and favorable ways. What are the importance of Packaging? Materials * Materials are very important for packaging and advertising. First, packaging gives a clear idea of what kind of business is in charge of the product. Clear plastic or shrink-wrapped products give an idea of a larger company that mass produces items, while product packaging that uses paper tends to give a more homemade, local feeling. Materials also dictate what kind of labels can be printed on the packaging because printers treat different materials differently. Branding * Packaging is almost always used for branding. The business "brand" is the logo and key colors or designs of the business that the company wants to associate with itself and its positive qualities. Most advertising revolves around the company brand, and packaging is designed to include the logo, or at least colors and lines that remind the customer of the business

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