Segmenting the market can also help with meeting customer needs better, retaining customers as well as identifying growth opportunities. Research conducted suggests that men’s skincare is the fasted growing category within the beauty industry worldwide and the men’s skincare market has grown 18% since 2006 and will expand by another 23% by 2015. Spa Finder trends(2013) In addition to this, Marketing week(2013) states male consumers account for 25% of Kiehls sales, with continuous growth of 34% year on year. For these reasons in order to gain understanding of the UK male market in relation to skin care, a segmentation table has been created which illustrates a breakdown of the target market in regards to profile, trends and behaviour. ( Appendix 1) The market segmentation table
Copper vs. Fiber The advantage of having fiber is obviously going to overcome the advantage of having copper. However, there are certain areas where copper will be better fit than fiber cables. Hard to believe but let’s just point out some advantages and disadvantages of each to see which will best fit where you want to put it. Fiber cabling is growing very fast due to how much more efficient it is than copper cabling.
Below are the analysis about ZARA’s situation and the recommendations for ZARA. Five Forces Analysis of ZARA To analysis ZARA, first is to know the industry of fashion. With Porter’s theory, we can easily understand the fashion industry with five forces analysis and find out why ZARA can success. Threat of New Entrants It’s not easy for new entrants into the fashion clothes industry to threat with ZARA. The first thing is the new entrants will have to high and large fixed cost.
This will allow us to sell in convenience stores, the largest channel by sales percentage. By selling in convenience stores, our goal to have a product with a high profit margin will be obtainable. Single-serve products and convenience stores yield the highest-profit. Package size: 16 oz. This is the fastest growing packing size of energy drinks, and accounts for 50% of convenience store sales.
The firms’ top management is always committed to an entrepreneurial spirit of continually developing new products. L’Oreal seems to be considered a monopolistically marketed competition due to these factors. L’Oreal was selling its products throughout Europe, the United States, and Japan by the late 1920’s. In the early ‘20’s women began to cut their hair much shorter than the nineteenth century and it had became socially acceptable to spend time and money styling it. The number of hair salons in Europe and the United States increased rapidly and by the 1920’s and ‘30’s, the international popularity of “platinum bombshells,” such as Jean Harlow, made it fashionable for women to color their hair; this is an example of a social welfare impact.
Harrington needs to determine whether or not these are the optimal prices that will achieve higher profits for the new Vigor line. Alternatives 1. Introduce Vigor active-wear at proposed prices 2. Introduce Vigor active-wear at 20% higher prices than proposed prices Criteria Quantitative Criteria: * High profit margins * Sales potential * Market share potential Qualitative Criteria: * Customer satisfaction * Brand perception Alternative 1: Introduce Vigor active-wear at proposed prices Because the number of women’s active-wear units is expected to double by 2009, Harrington could take advantage of this trend by introducing active-wear to the fifty stores carrying its Vigor line of clothing. Department stores have already begun to sell active- wear at double the turnover rate that Harrington collection has been turning over.
The high-end fashion houses realize that they need more people for more specific jobs in design, marketing, and journalism. In the fashion industry, designers are the ones who are responsible for the products they work with. However, there are a variety designers each with a specific job. The most well known type of designer is the fashion designer. Fashion designer is responsible for the all the apparel in a collection.
The distribution networks of the new companies are high and tends to affect the operations of JCP. Therefore, the company should build a strong distribution network so as to counter significantly the operations of the new companies that produce similar products. The “mom and pop” stores have been reported to resort in selling products online, otherwise they become obsolete. J. C. Penny’s SWOT analysis The strengths of the company are: * The existence of more than 1100 locations worldwide * Their quality products such as clothing, jewellery, beauty products and even footwear and furniture * The company also offers shipment of their goods for customers, which gives their customers the best experience in the end, hence attracts more customers. * The company also offers free haircuts for the children The weaknesses of JCP Since its competitors give similar products, the company is faced with limited market share 2. International business operations have also challenged the services of JCP due to the current emerging economies worldwide.
Key External Factors Weight Rating Weighted Score OPPORTUNITIES 1.People who are obese and overweight are estimated to increase by 27.27% and 17.95% respectively by 2015. (Social) 2.Global population is estimated to grow 1.45% in the year 2012,and surpass 9billion in 2050. (demographic) 3. The women’s sports market is one of the most attractive segments in the sporting goods industry. (social) 3.Increasing consumer demand for functional apparel.
The growth of the national economy - 4% per year, so buyers have money. The footwear market is divided into segments casual, sports and children's shoes. In each of them there is a positive sales dynamics. Recently the volumes of sales in the segment of luxury shoes are also growing. After the crisis was seen leaving the main part of buyers in the mass market, but a couple of years ago rates demand for shoes returned to