Television allows people to know what’s going on in the world, it gives people endless hours of entertainment, and it even has a certain value in advancing people’s knowledge on certain topics. Whether or not people take advantage of the perks of television is the choice of the lifestyle they have chosen to lead, but the option is still available to them at any given moment. Many people could say that television is ruining American society, but that is hard to believe, seeing as it is probably the strongest, most widely available tool anyone has to get the word out about whatever they wish to say. With this being said, it is obvious that
Advertising Synthesis Essay The growth of media has paved the way for numerous outlets for advertising. Millions of people reading magazines, watching TV, listening to the radio and surfing the web are constantly bombarded with ads for different products or services. Although the creation of media has given us great power and knowledge, we see its consequences in our personal lives and in society as a whole. Advertising has altered the perception of wants versus needs, which has led to a significant change of the economy and its consumer capital. Whether many would prefer to admit or not, advertising has changed society- modifying the way Americans think and act in today's day and age, though not entirely for the better.
In Rutenberg’s article, he stated that Fox news main goal is to increase their viewers no matter what than other TV stations, such as CNN, for instance. Because of this goal that they want to accomplish, they decided to add some tabloids in order to make the stories even more interesting. There is a saying that implicates the TV news actions, “Putting in more oil to make the fire even bigger than it was before,” meaning that TV news tend to add in more unnecessary issues in the story, just to make it more interesting for the audience. The competitions between the stations are gradually increasing, which means the more deception will occur. Fox also mention that if they were to give both sides of the story, then they will eventually losing touch between the two righteous and wrongness.
The use of political campaign through television has been around for quite a while. Broadcasting politics on television allows the elections to be more accessible to a larger amount of viewers. Although politics through media was meant to be positive, the true purpose of it was quickly overcome by a concern about image rather than the issues at hand. Television has allowed presidential candidates to not only win votes through ideas and addressing issues, but also through creating an image for themselves that would appeal to the public. Initially, the use of media to relay news was a good idea: Television has “restored” the nations “feeling of direct contact”, “the people have once more become the nation” (Source A).
Steven Reiss’s article, “why America loves reality TV”, explains that Americans fantasize about being famous. Many Americans believe that if others can achieve fame, so can they. Reiss clarified that contestants from different television shows compete everyday to get the highest ratings out of viewers. Reiss stated: “what seems real about reality TV is that it allows Americans to fantasize about gaining status through instant fame”. According to Reiss reality TV educates viewers its shameless behaviors that are shown by the contestants.
Advertising have gotten into mass media, delivering their messages into society. For example, there are a lot of advertisements on television to make the consumers curious about the products. Back in the 1920s needs to catch up with the Americans advertisements now because the adjustments has brain washed consumers more than before. 4. “The ideology of advertising in an ideology of efficacious answers.” To encourage consumers wants, needs and offer solutions to help them solve their problems.
These athletes are around 20 years old and are receiving millions of dollars all at once, which can be overwhelming and tempting to spend. They are left vulnerable to entrepreneurs looking for investors. They are tempted to invest in businesses that are almost guaranteed to fail. They are big name superstars and want a big name business behind them, such as night clubs, restaurants, or car washes. They are told that if they throw large chunks of money into these businesses they will double, triple, or even quadruple what they put into it.
But in this age of television, it can only be a ratings dream comes true for the tv executives wondering how much to charge for advertising a commercial. What a dream come true also for the moderators of the debate. Knowing that millions of people will be watching and in some sort of way and they being the ring leader of the whole evening. One thing is certain: Gingrich knows about anger. He well understands that many conservative Americans have had enough of being laughed at by Hollywood and by the media chieftains in New York and Washington.
Advertisements and commercials are everywhere nowadays even between our hands. In Barber’s point of view, education had been used as a commercialized tool that brings money to the institutions that provide advertisements to the universities, so they buy their students to them. Barber indicated many ways and places that ads became popular by them. He illustrated that advertisers used screens to spread their poison to the people. There is the large screen, which is “determined by multinational corporations that control information, technology, communication, sports, and entertainment.” Secondly, medium screens like television was used to teleport the images that wanted to be watched by people.
Positive ads such as “friends don’t let friends drive drunk” and the NAACP slogan “a mind is a terrible thing to waste” will help raise the conscience level of young people and make them think more about how their actions affect other people. Making advertisements such as this government promoted and allowing them to air during the peak viewing hours of television will expose them to a large group of the target population. Since the emergence of facebook, youtube, blogging, vloging etc children have been exposed to more than they have ever been in the past. The big powerhouse sites such as