Clearly the way to get beautiful women is to ignore them, perhaps mistreat them" (272). The ad Kilbounre is describing is similar to the picture in the Bebe ad, and she is trying to make women see just how degrading these images are. The woman in the Bebe ad is very desperately attempting to get the man's attention by leaning on him and focusing her attention on him, but he doesn't seem interested. The image is posed like that to show superiority and power that men supposedly have over women. This teaches women that they need to constantly dote on the man, whether he pays attention or not.
Therefore I believe the commercial did win in some aspect. This ad made a few assumptions. The first one is that all women will think the lead character is attractive. If the women do not find him attractive, then they would not want Shur 2 their man to be like him. Another assumption is that the women’s men do not look like the lead actor.
And what these words in reality means. Similarly both authors claim that the purpose of advertisement is to persuade consumer to buy their products. In the same way both author give examples about ads in order to convene reader of their point of view. On the other hand both writers believed that advertisements have different effect on society. However O’Neill is more persuaded then Lutz.
written by Katha Pollitt,the obvious and underlying question is whether women are morally superior to men. More specifically, Katha Pollitt brings up the idea of "difference feminism” and asking if it really takes place. "Difference feminism is known as “a woman naturally being superior to men because of their empathy, nurturance, nonhierachial relationships, and concern for equal”(http://dictionary.reference.com/browse/feminism). With "difference feminism the previous is true, rather than men being superier due to cultural and societal norms.It was very interesting to see Katha Pollit’s arguements as opposed to the other’s we read previously. I chose the quote above because it showed that women should not use their stereotypical strengths as an argument for equality.
Females, on the other hand, follow their gut feelings and their “female intuition” and employ the “‘tend or befriend’” strategy. Both genders have some similarities but not so much so that we can pass off as the opposite gender. Our feeling and reactions are what makes us a male or female. Hormones such as testosterone have some affect but our emotions largely make us who we
Willy and Happy’s view of women as sexual objects also displays masculinity. Biff’s view of women is not as inferior as what Willy and Happy thinks, though he sees the male gender as the working force and ought to do physical work, which shows that he sees the female gender as being ‘anemic’ and weak. The representation of female characters
The close up on Susan Sarandon’s face is used to show how beautiful she is because she uses REVLON. By using her beauty it gives the product credibility and it manipulates people because a famous person is being used and one immediately assumes that the product must be good. Furthermore, alliteration is used. Susan Sarandon’s initials match the initials of the title “Star Style” people will be more compelled to buy the product because she uses it and especially because the words confident and charismatic are used to describe her, again alliteration is shown. The REVLON advertisement use of rhetoric appeals to those who know who Sandra is and like
Feminists such as Heidensohn claim that women’s crime rates are lower due to patriarchy in society. She argues that males get to exert their power over women in all aspects of their lives. She believes that women who chose to challenge this stereotype are subjecting themselves to violence. In public, women are controlled as they have to hold up the idea of holding a good reputation. Heidensohn claims women fear going out as they may get attacked or raped.
Within this frame, heterosexuality is viewed as the natural emotional and sexual inclination for women, and those who go against this are seen as deviant, pathological or as emotionally and sensually deprived (Lorde 1984; Pharr and Raymond 1997). This script is commonly associated with women who appear to be a self-determined with a strong locus of control. No matter what her true sexual orientation is, she confronts men when disrespected or threatened. Clearly, the tensions around this script are about the strength that these women are able project without incorporating the sexual desires of men. Gangster Bitches are associated with women who live in the same squalid, poverty-stricken, drug-infested, violent environments that have traditionally focused on the ‘‘endangered African American male’’ in popular imagination for the past decade (Hampton 2000).
“Feminists can produce a positive stereotype, considering that women work just as hard as a man, inside and outside of the home. It’s unfair that women who participate in the feminist movement are accused of being butch or trying to live in a “man’s world”. They are not trying to live in a man’s world; they just want to co-exist be equals, not dominant, like men feel they need to.” Sanbonmatsu, K.