Indus Motors Essay

4381 WordsSep 4, 201218 Pages
AN EVALUATION OF THE BUSINESS AND FINANCIAL PERFORMANCE OF INDUS MOTORS COMPANY LIMITED BETWEEN THE PERIODS JULY 2008 TO JUNE 2011 Executive Summary Indus Motors Company Limited (“IMC”) was incorporated in December 1989. It started its commercial operations in May 1993. The shares of company are listed on all the three stock exchanges operating in Pakistan. the company was formed as a joint venture between House of Habib, Toyota Motor Corporation and Toyota Tsusho Corporation for purpose of assembling , progressive manufacturing and marketing of Toyota vehicles in Pakistan the company subsequently acquired sole distributorships of Daihatsu motors in and concluded an agreement for assembling and manufacturing of Daihatsu vehicles in Pakistan With the Company’s healthy growth to date, according to estimates IMC currently holds _____ market share of car market in Pakistan IMC is the currently the second largest participant in terms of production, with an FY11 output of ________vehicles relative to ______ vehicles produced by the largest producer. Pak Suzuki Motors Company Limited (PSMC) is currently the major competitor of the Company. IMC is the market leader in the 1300cc – 1800cc segment and is responsible for 71% of total segment sales. The Company also produces a significant quantity of 800cc products under Daihatsu brand and assembles Hilux in the LCV category. Currently, IMC has an output capacity of ______and operates at the highest utilization level (___as of ____) in the industry. At present, Toyota Corolla, Daihatsu Cuore, and Hilux are locally assembled at IMC’s assembly plant in Karachi while Camry, Land Cruiser, Prado, and Double-Cabin Hilux are imported. The business strategy of the Company has remained focused toward high end car market of Pakistan. 1 The Business 1.1 Business Background The Company’s history dates back to

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