India Food Retail Industry Essay

2904 WordsAug 16, 201512 Pages
Introduction This analysis report is to analyze the competitiveness and investment attractiveness of the Indian food retail industry. * India is the Seventh largest country in the world by area, and a land of 29 states and 7 union territories with diverse cultures, religions, communities, languages (Hindi, English and 21 other official languages), and politics. This is second most populous country and one of the youngest countries in the world with 1.25 billion people, and with a median age of 25. India is also third biggest economy in the world in terms of purchasing power parity as almost 60 percent of Indians are under the age of 30, and nearly half of Indians are married and families traditionally live in joint or extended families resulting in an average household size of 4.8 people. In urban areas, there are 400 million people and smaller nuclear families are becoming more common as mobility and employment opportunities increase as compared to over 850 million Indians live in rural areas. (india.gov.in) The Unorganized Retailers India's retail scene is still dominated by smaller, traditional outlets due to the excellent food retailing system that was established by the kirana (mom- and-pop) stores that continue meet with all the requirements of retail requirements although without the convenience of the shopping as provided by the retail chains; and also due to the highly fragmented food supply chain that is cloaked with several intermediaries (from farm-processor-distributor- retailer) resulting in huge value loss and high costs. (Mukherjee, 2011). 
 Modern trade – the organized retailers Within modern trade, we have: * The discounter (Subhiksha, Apna Bazaar, Margin Free) 
 * The value-for-money store (Nilgiris) 
 * The experience shop (Foodworld, Trinethra) 
 * The home delivery (Fabmart) 
 The unorganized retail

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