Incredible India Marketing Campaign Essay

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* CHANDA KOCHHAR * x2022; Chanda kochhar is currently the Managing Director (MD) and chief Executive officer(CEO) of ICICI Bank. ICICI Bank is India’ s largest private bank and overall second largest bank in the country. She is widely recognised for her role in shaping the retail banking sector in India and for her leadership of the ICICI Group, as well as her contributions to various forums in India and globally.& #x2022; In 2014, She has been named among Fortune’s 50 most powerful women in business for the fourth consecutive year. Under the leadership of kochhar, ICICI has transformed itself EARLY LIFE Chanda kochhar was born in Jodhpur, Rajasthan on November 17, 1961, but was raised in Jaipur, Rajasthan.& #x2022; She joined Jai Hind College in Mumbai for a Bachelor of Arts degree.& #x2022; After completing her graduation in 1982, she pursued cost accountancy (ICWAI).& #x2022; Later ,she did her Master’s degree in management studies from esteem Jamna Lal Bajaj Institute of Management Studies in Mumbai from where she received a Wockhardt Gold medal for excellence in Management Studies. In the same year, she won the J.N Bose gold medal for cost accountancy.& #x2022; 1984 was the year in which Mrs Chanda Kochhar started her professional career by joining “The Industrial Credit and Investment Corporation of India” as management trainee. Career Ms. Chanda Kochhar is the Managing Director and Chief Executive Officer of ICICI Bank Limited, India’s second-largest bank and the largest in the private sector. She is widely recognised for her role in shaping the retail banking sector in India and for her leadership of the ICICI Group, as well as her contributions to various forums in India and globally. Ms. Kochhar began her career, with erstwhile ICICI Limited in 1984 and was elevated to the

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