For example, McDonalds’ philosophy is based on value and price more then on quality, they are providing fast service and affordable prices. However, McDonalds state their goal is quality, service, cleanliness and price value. Everybody knows that McDonalds’ food is frozen and not daily fresh. Their best advantage is a price and fast service. According to Wendy’s philosophy, it is oriented on quality of the food as well, their competitive advantage is fresh non-frozen meat, made to – order hamburgers.
In a statement released last week, Alex Macedo, Burger King’s President in North America, said, “one out of every two Burger King guests, orders our classic French fries and we know our guests are hungry for options that are better for them, but don’t want to compromise taste.” Taking a slightly different approach this time around, Burger King’s Satisfries are an endeavor which seeks to give consumers the taste they want with a healthier delivery. As a result, the chain has developed a crinkled fry with a crispy outside and fluffy inside that is designed to absorb less oil than others in the fast-food industry. Marketing Relavance The success or failure of Burger King’s Satisfries hinges heavily
Burger King VS McDonald’s Burger King and McDonald’s are both fast food restaurants that provide customers with an easy drive thru window. When families have very little time to prepare a cooked meal at home, they most often opt for a fast food drive thru. Hitting up the drive thru at Burger King or McDonald’s, makes life just a little easier for the family on the run. People choose these types of places mostly for their fast pace, not for the quality of the food they receive. Also, because places such as Burger King and McDonald’s cost less than a fancy dining place, they feel they are getting a big bang for their buck.
Although they may seem the same to some, they are both different in appearance, size, taste, smell, and health. McDonald’s burgers have nine grams of fat, and Burger King’s burgers have 12 grams of fat. McDonald’s claims their food will always be hot, they concentrate more on the quality of the service than with the speed of getting the order out quickly. Burger King gives more choices from their menu when they are waiting on the customer and also provide quicker service. McDonald’s burgers are lighter than Burger Kings, and weigh only 100 grams, whereas Burger Kings weigh 120 grams.
For Burger King, the specific group of customers on which marketing efforts is focused or target market is young families with children and teens, mostly male, which have enough discretionary income to eat out on occasion. The marketing mix, which is four marketing activities—product, distribution, promotion, and pricing—that a firm can control to meet the needs of customers within its target markets, is done very well by Burger King. The product/service that they serve to customers varies, the main sellers are hamburgers and French fries, but they also give a service of convenient food that is prepared fast. Burger King’s pricing differs by product but they have a range from dollar menu items to premium burgers for around $3.99. The company’s distribution is operated via franchises and have their restaurants placed in primary locations.
Such as restaurant managers average more the $100,000 per year plus a full benefit package! As a result, in an industry noted for high turnover (200% to 300% range) In-N-Out's turnover is about 50%. Next, the In-N-Out Burger do not spend a lot of money on advertising as usual. Finally, the In-N-Out Burger was the nation's first drive-through hamburger stand, the company was brave in innovation. 2.
External Analysis Industry rivalry: High According to the case Chipotles leading competitors are Taco bell, Moe’s southwest grill, Qdoba and smaller chains Baja fresh and California tortillas. Fast food restaurants (such as Chipotle) that offer fresh quality ingredients are a threat to other regular fast food restaurants and are viewed as main attributable loss of customers. However the top competitors are able to offer and same services as Chipotle. Threat of Substitutes: Moderate Chipotles food offerings can be substituted with store bought ingredients. Also with the increase in stores offering a selection of organic ingredients, customers can opt to making their own burritos at home.
Ahmad Ardestani EL104, 36862 Proff. A.Butler 03/29/12 In-class essay McDonald’s vs. Burger King: Menu and Food The McDonald’s vs. Burger King battle features the world’s two biggest players in the fast food hamburgers industry. As far as overall sales, number of restaurants and market presence, they really are not much of a debate as to which chain is the leader. McDonald’s clearly sells more hamburgers than Burger King does. The types of food that both McDonalds and Burger King serve are generally vary similar, a typical meal being some variation of a burger, fries and a drink.
These burgers are a little pricey, but definitely worth it. Each description of the burger let you know what is on it and how it is made. The Hard Rock Cafe isn't just for those who are the hard rocking type, per say. It is a family based restaurant and everyone is allowed to attend. They do offer a full bar, but that is just for the grown ups.
What marketing strategies that McDonald’s use to compete with Burger king in the fast food industry? (DRAFT) Graph and chart!!!!!!! ABSTRACT McDonald’s and Burger King are two of the direct competitors in the fast food industry as they are in hamburger based. McDonald’s is the leader of the fast food industry while Burger King is the second largest hamburger restaurant chain. In this report, we focused on these two fast food restaurant to find out the marketing strategies used by McDonald’s to compete with Burger King to maintain its position in the fast food industry.