In War with Celebrity Licensing and Celebrity Endorsing Essay

9391 WordsAug 23, 201438 Pages
Title of the Project: In War with Celebrity Licensing– a comparative study between celebrity endorsing and celebrity licensing. Date of Submission: April 24, 2013. 2 ACKNOWLEDGEMENT It would have been impossible for me to complete this project if it were not for Professor D. Sen, my project Guide, who extended a lot of help during the crucial stage of my project. In all likelihood, I might have finished the project by myself, but Sir’s guidance made the journey a lot more informative, interesting and a lot easy for me. I express my thanks to Rev. Father Dominic Savio, Sj, Vice Principal of, St. Xavier’s College, Kolkata, Professor Amitava Roy, the Dean of our BBA Dept., for showing confidence in the students and giving us the chance to do project papers. My deep sense of gratitude to all the respondents who showed keen interest in my survey. I would like to give them my heartfelt thanks for obliging my survey and giving true, unbiased opinion to my questions. It was for their active support feedback without which my survey would not have been successful. I also acknowledge my colleagues, who spent their precious time in providing feedback and helping me in my survey. I extend my thanks to all my other faculty members and the above mentioned faculties who have taught us the level of professionalism, dedication and discipline it takes for one to complete a project. 3 Lastly, but not the least, I thank my parents, my family and my friends for their immense support and help. THANK YOU. 4 TABLE OF CONTENTS Sl. No. 01 02 PARTICULARS Executive Summary Introduction In contract with celebrity Licensing and Celebrity Endorsement i. ii. iii. Talking About History In Conversation with Celebrity Endorsing Signing Celebrity Licensing Page No. 06 08 03 10-19 Let the War Begin… i. Licensing

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