Opportunities: -Expand into different regions blue collard segment- Expand into new market segments in East Region- New products- Female- “First Time Drinkers” Threats: -Aging core- customer segment- Major Domestic producers- light beer- Second tier domestic producers- Wine and spirited drinks companies- federal excise tax rate, increase in national health concern MMBC’s competitive advantage is the companies unique brand equity. Mountain Man Lager is distinctive because of its’ bitter flavor and slightly higher-than-average alcohol content. The company has made a profit since 1925 until 2005 about 80 years by having a loyal core customer base and building on its brand equity. It is sustainable as long as they keep or increase their core customer market without jeopardizing the brand image. The company’s competitive advantage is a combination of the Brand loyalty, core customer market, Brand Image, “Grass Roots” Marketing which is more effective in there region than competitors.
They can do somehow a better job in making sound investments and control the marketing with their products. I see that there were some challenges from some years especially when PepsiCo and Coco-Cola were at a war to compete each other with their businesses. Coca-Cola and PepsiCo are a few years apart, but both of them are well known and have such popularity with people drinking their sodas. Coca-Cola has been trying to surpass PepsiCo in their annual sales; however, from review, PepsiCo somehow has the highest number in their annual sales than Coca-Cola. PepsiCo has shown the best current ratio and is able to pay off their debts, which Coca-Cola does not have that and is struggling to pay off their debts.
Cokes products are currently at their mature stage. After years of development and research, each drink has been successfully stable. For example, Glaceau Vitamin Water is a part of the Coca Cola brand it is a product that has thrived in the market since distributed. Vitamin Water is a low to zero calorie flavored water, the taste is enhanced with natural and or artificial sweeteners. The advertising of this product alone was the reason for the great sales of the drink.
She plied the poor little creature with everything, all the 188 sandwiches, all the bread and butter, and every time her cup was empty she filled it with tea, 189 cream and sugar. People always said sugar was so nourishing. As for herself she didn't eat; 190 she smoked and looked away tactfully so that the other should not be shy. 191 192 And really the effect of that slight meal was marvellous. When the tea-table was carried 193 away a new being, a light, frail creature with tangled hair, dark lips, deep, lighted eyes, lay 194 back in the big chair in a kind of sweet languor, looking at the blaze.
Coca Cola takes up the greatest amount of space, being the most successful in the soda industry. The Coca Cola products
Essay #2 The Dos Equis ad shows that by drinking this beer you will become the most interesting man in the world and you will acquire scantily clad women, who will immerse them-self’s in the presents of a man with swagger beyond the imaginations for the world. The Dos Equis ad is from a Google web site as referring to the Dos Equis Ad campaign of 2008 and has stopped the usage of magazine editorial to sell this product and has started using commercials. The Dos Equis Ad campaign is an advertisement for a Liquid Courage or what is also known as a beer, or an alcoholic beverage. This ad uses masculinity to sell the Dos Equis product. The setting for the ad is in an upscale bar with a dark earth tone coloration, expensive luxurious furniture,
LETICIA'S HOME - DAY 34 * Used, worn furniture. Tiny, but clean. Leticia and Tyrell sit on beat-up couch, watching TV. She smokes a cigarette. TELEPHONE between them.
The red became a signature look for the beverage and it soon spread globally despite its major competitor, Pepsi. Coca-Cola is the second most globally known term other than OK. The main thesis of A History of the World in 6 Glasses is that beverages helped shape the world as we know it today. The book goes into detail about how each drink shaped politics, affected religion, and started social classes. Standage’s thesis was well written but even better proved.
Advertisers for beer advertisements try to make the audience feel that if they drink their product then they will be like who ever is featured in their advertisements. Simple things in ads can easily lure people into buying their product. The first Advertisement I will analyze is a Dos Equis beer ad out of Maxim magazine. I believe that this ad applies to a young to middle aged men. The man in the ad looks to be about mid fifties and he’s “the most interesting man in the world”.
As discussed in class, products like Coca Cola are known for its advertisements. Some of their slogans and commercials shape American culture. For instance, Coca Cola’s depiction of a white haired, rosy-cheek Santa is how we view Santa Claus to this day and now “Coke” is one of the most familiar words in the English language. Advertising is so vital that it can make or break a brand. It is hard to compete with great advertisers which we experienced early on.