Improvement of Marketing Development of Turkish Industry Products in Lithuania Essay

11343 WordsApr 20, 201546 Pages
Improvement of Marketing Development of Turkish Industry Products in Lithuania CONTENTS LIST OF ABBREVIATIONS 3 LIST OF TABLES 3 LIST OF FIGURES 5 INTRODUCTION 6 1. LITERATURE REVIEW ON PRODUCT DEVELOPMENT AND MARKETING 9 1.1. Product development and marketing 9 1.2. Product development process from marketing perspective 12 1.2.1. Adaptation of existing products in local markets 12 1.2.2. Product development strategies and emerging markets 15 1.3. Product marketing and influence of loyalty programs in attracting customers 18 2. METHODOLOGY OF RESEARCH 24 2.1. Research methods selection 24 2.2. Research sample, tools and implementation 24 3. ANALYSIS OF TURKISH INDUSTRY PRODUCTS IN LITHUANIA 26 3.1. Presentation of Turkish clothing industry 26 3.1.1. General overview of textile industry 26 3.1.2. Exports of Turkish clothing and textile 28 3.2. Results of shoppers’ survey 29 4. SWOT ANALYSIS AND STRATEGIC MARKETING IMPROVEMENTS 42 CONSLUSIONS AND SUGGESTIONS 44 REFERENCES 46 ANNEXES 48 LIST OF ABBREVIATIONS EU- European Union R&D- research and development LIST OF TABLES Table 1. Turkey’s exports of clothing by country (thousands US dollars) Table 2. Distribution of respondents according to gender Table 3. Distribution of respondents according to age Table 4. Distribution of respondents according to educational background Table 5. Distribution of respondents according to income Table 6. Distribution of respondents according to shopping for clothes frequency Table 7. Distribution of respondents according to how many shops do they usually visit when shopping Table 8. Distribution of respondents according to their spending levels on clothing Table 9. Distribution of respondents’ answers to question: What in your opinion is the best way to attract costumer in clothing

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