Importance of Supply Chain in the Development of an Operations Strategy

472 Words2 Pages
Due to the service dimension has grown wildly and customer needs have increased further ever, whereas many competitors in the market, all organizations concern to meet that needs and cover and serve the market requirements, thus organizations must develop their operation strategy. The concern of operation strategy how any function can develop its process and resources Supply chain is an umbrella involves all directly or indirectly parties and constant sequences of process and flows that combine within and between different stages to meet customer needs, that include supplier, manufacturing, transportation, warehouses, retailer and customer itself (Chopra and Meindl, 2013). Differentiation strategy was indicated by (Porter, 2010) as one of the firm’s strength, it demand to develop of product or service that introduce a unique product or new product, which give the company a chance to pass the extra cost to customer whereas there is no replacement or difficult to get it, that may make the company in strong competition position, however, (Chopra and Meindl, 2013) show the relationship between the supply chain and competitive that, the chain begin with development the new product then go through the marketing and sales to publicizing, after customer feedback to transform to output by operation to satisfy some customer need (Slack and Lewis, 2011) to be ready for distribution and service during sales or even after it. Understanding the combination of supply chain design, market strategy, product strategy and management would led the company to developing growth strategy, (Sharifi et al. 2013), The conclusion of (Sharifi et al. 2013) study case that had done on four companies - small medium enterprise - (SMEs) was:- I- The companies could face serious risks due to unclear view availability and conveniently of supply chain
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