Information Use in Broadcasting By Phil Newmark CIS/207 Mar 09, 2015 Bob Juszynski Information Use in Broadcasting In the old world of network radio broadcasting, information has been key to every facet of the business from advertising revenue to the building of affiliate stations. Modern radio networks have a distinct advantage with current technology to target their audience better, which increases the revenue from advertisers and builds a network of stations that carry these radio programs. By utilizing information within a radio network, and from external sources, the job of marketing radio programs on a national level has been steady in the past few years but it has also given rise to a new digital media as.
Propaganda- The spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person. Propaganda has been used throughout history and is still used in media today to sway or persuade a large number of people. The message is usually repeated and dispersed over a wide variety of media in order to create a chosen result in audience attitudes. Propaganda can be a very powerful tool in influencing large numbers of people, especially in times of war. In World War 2, radio was used as the primary means for spreading propaganda since it had the ability to broadcast over vast distances and to a large audience, making it more useful and more powerful than any other form of media at the time.
Both newspaper and magazine are informative media sources that are frequently used and often also offer entertainment in addition to information. Television is another source of media relations. Various networks develop programming to broadcast on a routine bases in order to establish and retain an
I will be discussing about the different impacts on popular music and explaining why I think although there were many impacts why I think radio had the biggest impact. Radio increased consumerism and changed the schedules of people’s lives. It increased consumerism because everyone household had a radio; it was the focus of people’s lives. We now have TV’s but in the 1920’s people would have changed the schedules just to hear the best show on the radio. It kept everyone up to date with the News, crazes and trends.
Advertising Synthesis Essay The growth of media has paved the way for numerous outlets for advertising. Millions of people reading magazines, watching TV, listening to the radio and surfing the web are constantly bombarded with ads for different products or services. Although the creation of media has given us great power and knowledge, we see its consequences in our personal lives and in society as a whole. Advertising has altered the perception of wants versus needs, which has led to a significant change of the economy and its consumer capital. Whether many would prefer to admit or not, advertising has changed society- modifying the way Americans think and act in today's day and age, though not entirely for the better.
| Radio’s influence on the American culture was big. With the radio everyone was introduced to new family shows, advertisements for new products, listening to sporting event with out being there, and getting the news. Television had bigger influence on the American culture than the radio had. Television introduced moving pictures that the radio did not have. With television you can see the live events like football, baseball, boxing, and concerts with out leaving the house.
Media is the backbone of American society today. People thrive on the drama of knowing what celebrity did what with who, or what stocks crashed this week, or even what the next act of congress might be. Every individual will have their own opinion on how important all of these topics are, but the fact still remains that without media, the large majority of people in today’s American society would be lost. One of the most common forms of media that is accessible by every American today is television. Television allows people to know what’s going on in the world, it gives people endless hours of entertainment, and it even has a certain value in advancing people’s knowledge on certain topics.
Magazine ad Analysis Today, there are very many advertisements we see on television, in news papers, magazines, or even hear on the radio these days. The advertisements we see today are very competitive towards one another; usually competing to get the viewers attention to persuade them to use or even to buy the products that are being advertised; Most of the times the advertisement has to be very interesting and unique to those who see it to seek their attention. The ad would also have to look attractive for people so that they are interested and attracted to use the product. From what we see as the Midori advertisement in Cosmopolitan magazine, the ad evokes a sense of seriousness, beauty, exoticness and persuasion. The ad’s objective is to persuade viewers to taste the product.
There is several important news that needs to be heard and seen, but the TV news wants to bring in more audiences. In other words, the TV news would rather talk about cliché or useless topics instead of talking about the crucial events that had occurred, just for high ratings. Obviously, this shows that TV news want to make stories interesting by either talking about random topics or simply making an exaggerated story; thus, TV news are always biased when it comes to telling a
Environment influences prejudice through media such as TV shows, fairy tales and music. Firstly, television programs have great influence over the audiences' perceptions of prejudices. Since television was first introduced to the general population of the planet Earth, it quickly penetrated into everyone's lives. Due to its direct connection with the audience, television has great influences over the audiences' perceptions of certain concepts, such as their prejudices towards a particular idea. This influence is greatly emphasized when the audience is young children with no prior knowledge about these influences.