Importance Of Fair Trade

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Introduction: "Fair trade is an alternative approach to conventional trade based on a partnership between producers and traders, businesses and consumers. The Fair-trade Standards are designed to address the imbalance of power in trading relationships, unstable markets and the injustices of conventional trade". (Raynolds, L. T. 2009). As we know, today most of the businesses look for "middlemen" to help them in marketing and selling their products to the public. This is what called Market intermediaries. Therefore, the supply chain management is a process for several companies to have the most enhanced supply chain, since it always provide the lower costs for the company. The main role of Fair Trading (Act) is to provide fair competition…show more content…
It's a method of trade that builds justifiable and long-term partnerships between the consumers and the producers / traders in developing countries. The Fair Trade secures many things including the following: • Consumers: All consumers receive outstanding products / services; inaddition, knowing they are protected from misled or treated unfairly. Also, they are protected from the price monopoly. • Organizations: Being your organization member of the Fair Trade (Act), which will facilitate your business in selling your products / services, as result of consumer trust with all organizations dealing with the Fair Trade. Where this will lead to more sales and the profitability increased accordingly. In addition to that, the customer loyalty increased based on the organization commitment to Fair Trade, which will make the marketing campaigns to be reduced…show more content…
Then it goes to the assembling, after the PC built and downloaded to it all the needed software’s. The supplier send the PCs by a transportation company to the shipping agency to be ready for shipping to the rest of the word and received to their wholesaler worldwide, after that the wholesaler send it to all his dealers in the same country / region to sell it to the customer at the end. Finally, the customer pay the total cost of the good covering all the above stages costs. On the other hand, Dell work on the other way of supply chain, which depend on the customer order (information/need), where the customer place the order through the retailer to Dell (supplier), and Dell (Supplier) send the order to the manufacturer to produce the good according to the order. At the same time, Dell will receive the good cost before the production and will reduce the cost of storage. Therefore, Dell start minimizing the stock quantity and open more channels for the orders as online orders and direct orders via Dill or any of it dealers and reduce the shipping
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