Implement a marketing solution

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Table of Contents 1. A person has decided to go to university. Use the steps of the Consumer Buying Process to describe how they might go through the steps as they make their decision. 3 2. There are five attack strategies that can be taken by a company when going after the competition. Discuss each tactic and provide examples of how I applies to marketing. 4 3. Refer to the marketing and advertising section on page 303 of text. 8 a. Which variables is Bahlsen using to segment the overall consumer market? 8 b. Based on these variables, how would you describe the targeted segment? 9 c. Why would segmentation be effective for identifying market segments in this situation? 9 BIBLIOGRAPHY 10 1. A person has decided to go to university. Use the steps of the Consumer Buying Process to describe how they might go through the steps as they make their decision. ‘The process of making a purchase decision is part of the buyers behavior which evaluates the following issues: (1) to buy or not: (2) when to buy: (3) what to buy: (4) where to buy and (5)how to pay. ENGEL, 1995 Engel’s theory is similar to Kotlers 5 stage model which includes (1) the problem recognition phase ; at this phase the person realizes the need to pursue further studies as in my case I had over 10 years experience working in Sales and Marketing, however I stopped to have children and on returning to work felt I needed formal tertiary qualifications to back up my experience. Hence the first stage was complete, a need has been established that further studies / qualifications are required and a Diploma of marketing was the answer. Some other questions that I asked at this phase where: What course do I want to do? What are my interests? Where do my strengths lie? The second s stage was the search for information, at the time I was deciding to further my studies I lived in

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