Impact of Culture on Commnication

478 Words2 Pages
September 24, 2014 To: Crystal Sears From: Maykol Au MA Subject: Culture's Impact on Communication In order to run a business/organization successfully and effectively, communication is a key component. Communicating effectively means being diverse and looking at every situation from an ethical point of view, especially when the situation deals with different cultures, and intercultural communication comes into play. The importance of understanding the opportunities and challengers of intercultural communication are crucial in order to communicate effectively throughout cultures. Messages sent and received between two or more cultures are subject to misinterpretation, stereotype, or cultural biases. Culture tends to influence almost everything pertaining to communication including nonverbal signs, language and the literal meaning of words. It is important to be aware and understand these challenges as well as the benefits that come from intercultural communication to successfully get your verbal and nonverbal messages across. “Every attempt at communication occurs within a cultural context”(smallbusiness). The role that context plays in communication across different cultures varies with cultures itself. Some cultures tend to be more of a high-context culture, while other tends to be more low-context. Mentioned in Pearsons Business Communication Essentials, In high-context cultures, people tend to rely less on verbal communication and more on non-verbal actions and communicational settings to convey the meaning desired. On the other hand, in low-context cultures like that of the United States, people rely more on verbal communications rather than the nonverbal cues and signs that high-context cultures have. Culture affects business communication in various ways. Some areas a person might want to focus on when communicating between cultures are the
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