Impact of Communication Technology on Business and Personal Life.

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History of Marketing Marketing is a relatively young discipline. Some, however, argue that it has been around for a long time. Trade and payment in money, goods and services has been around for many thousands of years. Barter or counter trade is becoming popular in business again. Counter trade is more common than you think. Have a look at this barter example: Some chemical companies often accept non-monetary payment such as other chemicals, as payment from their customers. Some argue that marketing has been in existence whenever and wherever there have been buyers and sellers i.e. - a market. Some marketing tools such as advertising have been around for hundreds and even thousands of years. The Ancient Greeks used advertising for commercial purposes. The traders hired 'criers' to promote their products. Their advertising propositions were sometimes surprisingly similar to today's television advertisements. But none of the ancient brands lasted the test of time. Few brands last a century let alone a millennium or two. There are, however, a few select brands which have been around for a few hundred years for example: Guinness since 1759 and Pears since 1789 There were many famous brands created during the 19th century. Some have survived. But in reality few brands succeed in the long term. Fewer still survive two centuries of change. The great marketing graveyard in the sky is littered with once famous brands which were regularly bought by legions of 'loyal' customers. Where are they now? Why have they gone? What caused their demise? Why do you think these once famous and successful brands eventually failed? There are many underlying change factors such as fashion or technology, which if ignored, can affect a market or even, kill off a brand. Everything changes - including lifestyles, values and attitudes. Do you think that society reflects advertising or

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