• Describe the various types of organizational buyers and consumers and the factors that influence their purchasing decisions. Week Three: Marketing Strategy: Product and Price • Describe the relationship between differentiation and position of products or services. • Analyze the impact of the product life cycle on marketing. • Identify the appropriate price strategy that should be used in the development of the strategic marketing plan. Week Four: Marketing Strategy: Place and
To define a project scope, you must first identify the following things: • Project objectives • Goals • Sub-phases • Tasks • Resources • Budget • Schedule in the case of Red, it is the responsibility of the project manager to clearly communicate what the project is, who requires it, why, what is it designed to achieve, resources available, who will be involved and who will be affected by the end result. The scope of the project outlines the objectives of the project and the goals that need to be met. Once the scope has been defined, the project manager can put together their team and be sure that the people with the most relevant skills are in the right roles. Q2. For each of the stakeholder groups in the following list, identify who within the organisation fits into these categories and why they are important in the context of the project?
The need discovery step is a very important part of the plan where the sales person discovers the needs of the customer and selects the product that best fits their needs. After the salesperson establishes what the needs are of the customer and determines what product is the salesperson is ready to give the presentation. After the presentation the customer may be reluctant to buy and this is where a salesperson needs to be skilled
This is a very useful source of information as you are researching a business much alike yours as you are competing with it. When researching competition you already have many things alike so you look at it from a customer’s point of view of why someone would rather go to a competitors business over yours. This would be for such reasons such as their U.S.P (unique selling point) or other factors that differentiate their business from yours and you could add or modify that to your business increasing the
Activity 2.2.docx Detail the methods and procedures that might be used by an organisation to communicate with customers to identify and agree on product/ service specifications. Business plans need to be flexable and be adapted to meet the changing needs of customers so the business can continue to support the delivery of products/services to customer specifications. Customer expectations and needs will change from time to time and will be affected by market trends, fashions and changes in external environments. You need to know who your customers are, where they com form, and what their buying intentions are. Market research and communication with customers is important to keep the organisation informed
This means that they must effectively be able to communicate with customers as this could be the difference into whether a product sells or not e.g. if Tesco's are having a complaint about a electronic device that doesn't work then they would ask for a replacement or a refund however they may not have the receipt so the customer would not be able to get a refund however they may be able to negotiate and the business must think of a solution to avoid any misunderstanding or conflict. As customers are the main attraction of the business, they need to be impressed by what the business has to offer. When the business needs to provide service or sell products to customers they will have to use persuasive techniques to make them purchase goods from the business. The assorted ways in which a business communicates with the customers effectively to satisfy them is known as the 'Promotional mix'.
Task 1 The marketing mix is developed on four main elements known as Product, Price, Promotion and Place, but the marketing mix can also be extended by adding another three elements these are People, Process and Physical. Product – This is where a decision is made on what product or service should be offered to customers. This could also be improving an existing product or service, it is very important that technology based are updated as they may become out of date very quickly which would make them inferior to the competition. To create competitive advantage organisations may also use the product for brand naming, packaging and a guarantee that accompanies the product. Price – Price is a very important part of the marketing mix
Evaluations of this information provides insight regarding a company’s ability to productively useeconomic resources as well as providing a basis for further shareholder assessments of prospective risks and returns. Based on this, one may conclude it is an extraordinarily basic yet important element of financial infrastructure. These evaluations consist of three reports that provide a company options for communicating the state of the internal control structure. The options can be evaluated under established criteria commonly found in Committee of Sponsoring Organizations (COSO), Control Objectives for Information and related Technology (COBIT), and International Organization for Standardization (ISO) 17799/27002
After evaluating the different modes of feedback, the responsibility of marketing managers is to make the appropriate decision to best position the organization to meet the constantly changing needs and wants of consumers. Marketing managers use different tools like sales, costs and performance analyses to make the appropriate decisions and changes to everything from the Marketing Mix to compensation of sales reps to the organizations marketing budget to best meet the needs and wants of its target market. Additionally, control consists of adapting prior plans and decisions to meet the goals and objectives of the organization for the future. This is even implied to anticipate the future goals of the organization and the products and/or services it will offer in the future to maintain or improve its competitive advantage over the competition. 7.
| Process and Outcome Evaluations | | | | | | | Within this paper, I will be going over the characteristics of what process evaluation and outcome evaluations are and I will also be giving two examples of each evaluation. | Process and Outcome Evaluations I will be starting this paper off by describing what a Process Evaluation and how it works. A Process Evaluation is used to document as well as monitor the planning and execution of those plans, as well as the interrelationship of the components of the proposed project and the collection of data from the project. The three main objectives are A) program interventions, B) Program planning and development and C) database management system. Program intervention