Imc Plan For Cars

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A TERM PAPER OF SALES AND PROMOTION MANAGEMENT ON [pic] IMC PLAN OF CAR (DIAMOND) SUBMITTED BY: SUBMITTED TO: Atul Kumar Dixit Ms. Malika Regd no. 10808349 M.B.A.(L.S.B.) SESSION 2008-201 LOVELY PROFESSIONAL UNIVERSITY ACKNOWLEDGEMENT Through my gratitude towards my supporters yet I like to add a few hearts full for the people who were part of this project in numerous ways. People who gave understanding support right the project ideas were conceived. First I want to thank to Ms. Malika, lecturer of Lovely Professional University, Phagwara for assigning this term paper & I also want to give hands full gratitude to her for her help & guidance. I would like to thank all the faculty of Lovely Business School for having faith in me & for their kind inspirations & helping me whenever asked. Last but not least, I expand my heartiest gratefulness all people who have been directly or indirectly involved in this project & have given me their best wishes & all help that I needed for the completion of the term paper. Atul Kumar Dixit Section 1805 Regd no: 10808349 INTRODUCTION OF CAR An automobile, motor car or car is a wheeled motor vehicle used for transporting passengers, which also carries its own engine or motor. Most definitions of the term specify that automobiles are designed to run primarily on roads, to have seating for one to eight people, to typically have four wheels, and to be constructed principally for the transport of people rather than goods.However, the term automobile is far from precise, because there are many types of vehicles that do

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