Imc Plan and Repositioning of Pert Plus

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IMC plan and repositioning for Pert plus Description of organization Pert Plus was introduced in 1987 by Procter & Gamble as a reformulation of the existing Pert shampoo product introduced in 1980 to become the first 2-in-1 (shampoo plus conditioner) on the market. The Procter & Gamble Company began as a small, family operated soap and candle company in Cincinnati, Ohio, USA. Today, P&G markets almost 300 products to more than five billion consumers in 140 countries, Pakistan being one of them. In 2009, Pert Plus introduced a new line of men's products called Pert Plus for Men, which features naturally derived vegetable protein and other strengthening ingredients to reduce breakage by nearly one-third. The line also includes the brand's first 3-in-1, a shampoo plus conditioner plus body wash in one. Description of product Pert Plus offers multiple formulas for specific hair needs, a line formulated for men who want great hair that smells good too. Pert Plus 2-in-1 is shampoo plus conditioner that gets the job done. Multiple formula’s description fowling. Daily Cleansing 3-in-1 Shampoo plus conditioner plus body wash in a moisturizing formula with added skin conditioners that lather rich and foamy. It is a gentle cleansing for everyday use. Pert Plus Volumizing 2-in-1 Shampoo & Conditioner Shampoo plus light conditioner in a formula that rinses clean, won't build up and won't weigh down. Which turn fine or into thinning hair into full, thicker-looking, healthy hair. Gentle enough for color treated hair. Pert Plus Classic Clean 2-in-1 Shampoo & Conditioner Shampoo plus medium conditioner in a formula that adds manageability, rinses clean and won't build up which is used to turn normal hair into shiny, healthy hair. Gentle enough for color-treated hair. Pert plus Moisturizing 2-in-1 Shampoo & Conditioner Shampoo plus deep

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